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How to Choose Reliable Web Design Services?

 / April 07, 2021

Even though the question “How to Choose Reliable Web Design Services?” seems to be about user interfaces and usability, it actually refers to the whole process of designing and building a website, including branding and digital marketing services.

Using website design services, many small and medium-sized businesses (SMEs) care about the following aspects:

  • Cost: How much does it cost to design a website? 
  • Quality of service: How to know if the design firm is good enough to hire?
  • Procedure: What is the pathway that they are going to take to solve my problem? Or in other words, how to work with a web design company?

This article will talk about these things so that you can learn more about the topic.

web design services
web design services

The cost of website design services

Most of the time, web design companies don’t list their prices on their websites. But with just a few tries, you can easily find out that the average cost of designing and building a website can range from a reasonable $5,000 to a jaw-dropping $500,000. It depends on the features and security level of the website you want to use, as well as the stability of the infrastructure and the look of the user interface. Find out more in this article: Difference You can look at it if it costs between $5,000 and $250,000.

And it’s important to note that deployment and the official launch are not the end of the website design services. After that, you have to pay a certain amount each month or each year to run, maintain, and improve the system. So, every year, the total amount of money spent will be added up, and it could reach millions of dollars.

How outsourcing can help you reduce the cost of web design and development

The expected hourly wage of the web designer and developer is another thing that affects the price of web design services. SalaryExpert says that the average hourly rate for a web developer in the US is $44.05 USD. This number might be higher in the UK and Europe but lower in India and Southeast Asian countries like Vietnam. This is why many SaaS companies choose to outsource to these developing areas, as long as the quality of service is guaranteed.

Software developer hourly rate map
Software developer hourly rate map. Source: Simple Programmer, 2020

Due to the unique needs of some web design and development projects, different people may be involved in the development process. That is to say, you can definitely hire a company that specializes in UI/UX to help you make the interface and another company to help you build the front-end and back-end code base as well as other parts of web infrastructure. In reality, though, this is not usual. Most of the time, people build a website or web app with the help of a company like Designveloper that offers both design and development services.

After all, the only way to know exactly how much it will cost to build your website is to get in touch with a company and ask for a rough and detailed estimate of the cost and time it will take. Designveloper is always ready to help you figure out all the details of your dream site and come up with a pricing plan that works for your business. Just fill out this form with your contact information, and someone from our team will get in touch with you as soon as possible.

Recommended reading: Web Design Business: How Difficult Is It to Start?

How to know if a design firm is good enough to hire?

If you didn’t know, this topic has already been covered in depth in this article: The 6 Factors to Choose a UI UX Design Company. Simply put, there are a few ways to figure out how good a web design service is:

1. Credibility

We can tell if a design company is reliable or not by looking at its portfolio, which is a list of the projects it has done. It would be great if they gave us links to those products so we could look at them on our own.

Check out the projects that Designveloper has accomplished here.

But even the products can be made up, so you need to check the references they give you. You should also talk to the company’s former clients to find out what they thought of the services.

You should also look at the company’s profile on review sites like Clutch or Trustpilot to see what other people say about it.

2. Communication skills

This is important because one of the biggest worries of clients, especially with small business web design projects, is that the design and development team doesn’t know how to “speak the language of businesspeople.” They often talk in technical terms instead of explaining them in a way that is easy to understand. A good design company knows how to quickly explain technical ideas to clients and also goes into detail about how those ideas affect the business.

Another thing you need to look at when judging a design firm’s communication skills is how quickly they respond to your questions or problems.

Recommended reading: Top 20 Best IT Outsourcing Companies in 2022

3. Professionalism

A standard procedure, which we’ll talk about in the next section, has a lot to do with this. A good web design company gives you a full set of services, from consulting and business analysis to support after the site is up and running. They never make promises they can’t keep or miss deadlines. They always stay on budget, on time, and on scope, and if something goes wrong, they’ll let you know right away.

Just ask for a Zoom meeting and watch how they set the schedule, how they listen to your concerns, if they take notes, and if the solutions they suggest are good. This will tell you how professional they are.

4. Competence, the key selling point of web design services

This is about the tools they use to solve your problems, such as the frameworks, languages, and web design software. It’s also about how aware they are of things other than the technical side of business, like branding, content marketing, or SEO. A good web design company knows how important SEO is and will make the site so that it works well with search engines.

Above are just some factors that you should take into consideration when hiring a company for website design services.

Recommended reading: Top 5 Best UX UI Design Companies in 2022

5 Phases about How to Choose Reliable Web Design Services?

In practice, the term ‘web design‘ is the opposite of ‘web development‘ in that while web design deals with user interface and usability, web development tackles the underlying infrastructure (the servers, the protocols, the firewall, and so on) that serves as the foundation for the web site’s functionality, although they are intrinsic parts of the process of building a website. 

Right below is a common process of building a web, which includes 5 main phases: discovery, design, development, testing and deployment, and maintenance. These five phases have already been discussed in detail in the ABC of Web App Development for Entrepreneurs, you may want to take a look at that article. And this illustration from Preface Studio is really helpful to grasp the overall process of building a web.

The process of any web design services
FURTHER READING:
1. 21 Web Design Trends and Tips to Make Your Own Trend
2. 6 Best Web Design Companies and How to Choose the Right One?
3. 5 Skills for Web Design Every Designer Should Know to Grow in Your Career
4. Web Design Process: 8 Steps That You Need to Know

1. Discovery

After the initial meeting, the business analysts will elicit and collect requirements from all stakeholders. They will also analyze them, do some research and finish a document of specifications. 

If it’s a web redesign project, the specs might include the site goals review (what customer and business need the website must address, and what functionality is required to achieve this), the analytics review (using Google Analytics to study the current site performance, the user flow, pages that users ‘drop off’, average time on page, and bounce rate), and the conversion review (examining the efficiency of call-back requests, contact form completion, offers redeemed, online sales, phone calls recorded from the site or download content requests).

In the discovering phase, the development team might need to create the user persona. This involves developing typical user profiles and informs the design process. By learning about each type of user’s needs and creating a user flow chart, we can enhance the experience of each user. They also need to define the sitemap or identify the pages that the site has, as well as the hierarchy of the pages. 

Then, there must be low-fidelity wireframes as a starting point for the visual design and structure of the website. It helps illustrate how the content and functionality will appear, as well as considering user needs and journeys.

The flow/process diagrams, which map out the users’ flow through the site from the first hit to the end goal, will be sketched. And the specific functional and non-functional requirements will be elicited and assessed. The content creators and SEO specialists will work a lot to help develop the content of the site.

Once the specs and content pass approval, the project will move on to the second phase: Design, or Prototyping.

2. Design

This phase is to fulfill the ‘look and feel’ for the site and make sure that it serves the purpose of attracting visitors and generating sales.

It starts with high-fidelity wireframes, which outline the realistic content, fonts, image dimensions, or button styles that help visualize how the site works before adding colors and imagery.

Then, the design team will rely on the brand guidelines to create the website user interface (UI) with full-fledged content including photography and copy. With the flow diagrams, they begin to optimize the user experience (UX) to make it engaging and efficient.

user interface ui

When the UI and UX are ready, the design team will make a prototype that enables you to interact with the design as if you are using the real website. Tools like InVision or Figma might be necessary in this stage. 

3. Development of website design services

This is the phase when web developers step in and often the most technical part of the process. There are some instruments that need mentioning:

GitHub is a common tool in this phase. Basically, it’s a digital repository where developers can work on the code base, track changes, revert back if there’s anything wrong, and collaborate with other developers.

Google Cloud Platform is for website hosting, and Lavarel or WordPress is commonly for setting up the Content Management System (CMS). And in order to store and interact with content, there should be a database and custom fields.

A common requirement from clients is that the website should be compatible with different devices and screen sizes. In this case, a responsive web design approach is adopted in front-end development

responsive website design services

Plugins, third-party Customer Relationship Management (CRM) tools, and marketing automation tools such as SharpSpring, Salesforce, or Hubspot, will be installed on the website. Content will be populated. After the websites are fundamentally complete, developers will optimize the codebase to improve site performance. This is very important for SEO.

The site will be tested on various browsers (Chrome, Safari, Edge, Firefox) and devices (desktop, tablet, mobile, both iOS and Android) to make sure that it works universally. Then a small group of users will be invited to test the site and leave some feedback for bug fixing and amendments. If everything works well, the design is ready for launch.

4. Testing and Deployment

There will be final checks on the website before launching. The checklists might include the aspects of SEO and tracking tools (Google Analytics, Webmaster, Audience Tracker, etc). Some client training sections will follow so that the company can know how to use the CMS properly. After launching, there will be a period of time to fix any post-launch defects.

Recommended reading: 6 Key SAAS Metrics Every Tech Startup Must Know

5. Operation and Maintenance

Typically, if you have a website with CMS, it is advisable to have a support and maintenance plan. This is to help you update CMS and plugins without exposing yourself to security issues. 

But as mentioned earlier, web design services do not end at the deployment stage. You will need to keep optimizing the site performance and conversion rate. And if there are any needs for changes in the site’s infrastructure or design, you definitely need to work with the company you hired on the improvement plan. All in all, the above is the basic procedure about how to choose reliable Web Design Services, although in practice there might be some minor variations.

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