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What Is Web Design? Why It Matters for Your Business

What Is Web Design? Why It Matters for Your Business
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Amidst the dynamic evolution of our digital terrain, the internet emerges as an indomitable force, sculpting the very essence of our societal framework. Its influence reverberates across avenues of knowledge acquisition, professional engagement, and the intricacies of everyday existence. At the heart of this metamorphosis lies the pivotal concept of web design. Far surpassing superficial aesthetics, web design embodies the delicate art of sculpting digital realms that seamlessly blend intuition, user-centricity, and alignment with audience predilections. Yet, what precisely is web design in the contemporary digital milieu? Join us in this blog post as we embark on an exploration of the foundational tenets of web design and its catalytic role within the realm of business.

What Is Web Design?

what is web design?
What is web design?

Web design is the process of using design, web page templates, and other web components to create a web page. It does not mean that you cannot design your website or you cannot run a design on your website. It means that you don’t need to use someone else to do all the designing of your website. When someone asks you to design their website for them, what they mean is that they would like you to use templates to create the design. There are 2 things that can be done using templates.

  • Form a design that fits in with their layout (like using a table and going with the whitespace) 
  • Use a predefined template (like a business card, or a passport cover) 

What Do Web Designers Do?

At Designveloper, we deeply grasp the significance of web design in sculpting the online presence of your enterprise. As a premier web and software development hub situated in Vietnam, we specialize in crafting visually captivating and highly functional websites that resonate profoundly with your brand essence and target demographic.

Our cadre of adept web designers meticulously curates color palettes, typography selections, and page layouts that seamlessly harmonize with your brand ethos. This acute attention to detail not only bolsters brand recognition but also leaves an indelible mark on site visitors. In fact, a staggering 50% of consumers underscore the pivotal role of website design in shaping a business’s overarching brand identity.

Navigational fluidity stands as a cornerstone of our ethos. We engineer intuitive navigation menus and user-friendly interfaces, ensuring that visitors can effortlessly peruse through your digital domain. This seamless navigation pathway significantly enhances user experience, thereby fostering prolonged engagement with your site.

In this contemporary epoch dominated by mobile usage, responsiveness emerges as another pivotal facet of web design. We painstakingly ensure that your site exhibits flawless functionality and aesthetics across a myriad of devices and screen dimensions. This adaptive prowess not only augments user satisfaction but also propels your site’s visibility in search engine rankings.

Our integration of multimedia elements is strategic and discerning. Leveraging images, videos, and other media assets, we elevate the visual allure and interactivity of your site. However, we strike a delicate balance between multimedia enrichment and site performance optimization, ensuring swift loading times. Rapid-loading sites invariably ascend the ranks in search engine results, amplifying their online footprint.

At Designveloper, inclusivity reigns supreme. We meticulously optimize websites to accommodate individuals with disabilities, thereby fostering a more inclusive digital landscape. This commitment not only expands your audience reach but also upholds ethical and legal imperatives. A universally accessible website invariably engenders heightened user satisfaction and can positively sway search engine rankings.

Collaboration forms the bedrock of our modus operandi at Designveloper. We foster synergistic alliances with clients, developers, and assorted stakeholders to ensure seamless alignment with the client’s vision and technical specifications. Effective collaboration invariably culminates in streamlined project execution and tangible outcomes.

Amidst the staggering milieu of over 1.14 billion websites worldwide, it’s imperative that your digital abode exudes distinction. To this end, we remain abreast of the latest web design statistics and trends, empowering us to infuse your website with contemporary relevance and enduring allure. For deeper insights, peruse our comprehensive reports. Our unwavering objective is to furnish you with a website that not only captivates aesthetically but also drives tangible results for your business aspirations.

What is a Web Designer’s Salary?

In the vast expanse of the United States, the standard national income for those talented in the artistry of web design typically dances around the figure of $60,202 annually, granting a foundational peek into the monetary dynamics that shape this vibrant field. Yet, it’s essential to peer deeper into the kaleidoscopic spectrum of salaries, which spans a range from $49,500 to $60,500 each year. Exceptionally gifted professionals within this realm have the potential to reel in a staggering $75,000 per annum.

Now, shifting the spotlight to their brethren, the web developers, intricately intertwined with the craft of web design, enjoy a marginally higher average income bracket, stretching from $60,000 to $75,000 on an annual basis. Conversely, within the realm of web design itself, the average annual income settles around $57,000, illuminating the nuanced skill sets demanded by each distinct role.

Diving deeper into the labyrinthine landscape of earnings, fledgling web developers typically pocket an average of $55,000 yearly, while their seasoned counterparts can bask in the glory of commanding an impressive $92,000 per annum. This glaring disparity underscores the profound impact of accumulated experience on one’s earning potential.

For those brave souls embarking on the adventure of freelance pursuits, the mean annual income for freelance web designers in the United States tallies up to a respectable $50,416. Conversely, their counterparts in contract-based arrangements can anticipate a more comfortable average of $68,534 per year. These statistics cast a revealing spotlight on the diverse financial terrain navigated by freelancers and contract professionals alike.

Geographical nuances emerge as a pivotal factor exerting influence over web designer salaries, with states such as Washington, Massachusetts, Virginia, Oregon, and New York boasting some of the loftiest average yearly incomes for these digital artisans. Take, for example, the verdant landscapes of Washington state, where the average yearly income soars to an impressive $84,645, painting a picture of prosperity in the Pacific Northwest.

8 Principles of Design Applied to Websites

Design principles serve as the cornerstone of captivating and impactful websites. Mastering these principles is essential for crafting visually stunning and user-friendly online platforms.


Balance stands as a fundamental design principle vital for cultivating visually pleasing websites. In the realm of web design, balance orchestrates the even distribution of elements, fostering a sense of stability and visual harmony. Recent statistics reveal that a staggering 75% of individuals form their initial impression of a website based solely on its design. This underscores the critical role of balance in the realm of web design.

Two distinct types of balance govern this principle: symmetrical and asymmetrical. Symmetrical balance mirrors elements on both sides of a central point, evoking a sense of formality and order ideal for traditional or corporate websites. Conversely, asymmetrical balance dynamically arranges elements to achieve visual equilibrium, often found in contemporary and creative designs. This approach injects movement and intrigue into webpages, captivating the viewer’s attention.

Web designers strategically position images, text, and other elements to attain the desired balance, guiding the user’s gaze and preventing visual clutter. A well-balanced website not only enhances aesthetics but also bolsters user-friendliness.

Moreover, balance plays a pivotal role in establishing a hierarchy of information. Key elements can be emphasized through size, color, or placement, directing the user’s focus. This hierarchical structure contributes to a seamless user experience, facilitating easy navigation and comprehension of content.


Proximity emerges as a pivotal design principle governing the grouping of elements within a website. In web design, proximity entails clustering related elements in close proximity to foster visual cohesion and convey unity. With an overwhelming 1.14 billion websites saturating the internet, prioritizing superior design and user experience is paramount.

By grouping similar items, web designers guide users through a logical flow of information, enhancing understanding and engagement. Proximity enables users to swiftly discern the relationships between various elements on a page, thereby facilitating seamless navigation. For instance, consolidating contact information signals its significance, aiding users in connecting with the business.

Strategic utilization of proximity contributes to establishing a clear visual hierarchy, aiding users in navigating the site by highlighting the relative importance of different elements. This optimization streamlines the user experience, elevating the website’s overall user-friendliness.

While proximity fosters visual connections, it is equally crucial to maintain adequate spacing between unrelated elements. This “white space” prevents visual clutter, ensuring each group of elements retains its distinctiveness. The outcome is a polished and organized layout that enhances the user experience.


Contrast in web design extends beyond color; it encompasses a diverse array of typographic elements, including fonts and text sizes. This dynamic mix prevents monotony, fosters engagement, and improves readability. Additionally, it assists users in navigating through the hierarchy of information by clearly distinguishing headings, subheadings, and body text.

By skillfully utilizing contrast, web designers construct an effective information hierarchy that guides users through the digital realm. This carefully orchestrated sequence highlights the relative importance of each element, allowing users to quickly locate and engage with the core content, thereby enhancing the website’s usability.

However, while contrast injects vitality into the visual landscape, maintaining coherence is paramount. Achieving a harmonious balance ensures that contrasting elements seamlessly integrate to create a cohesive visual identity. Excessive contrast, if not carefully managed, can disrupt the design flow and undermine the website’s professional demeanor.


Repetition serves as a cornerstone in web design, fostering coherence and strengthening brand identity. Within this realm, repetition manifests through consistent utilization of colors, fonts, and design motifs across the website.

Consistency in visual elements, such as maintaining a uniform color palette or font selection, facilitates seamless navigation for users. By strategically employing repetition, web designers craft a unified visual language that reinforces brand recognition and augments the overall user journey.

8 Principles of Design Applied to Websites

However, repetition extends beyond mere aesthetics; it permeates the very structure of the website itself. Web designers often replicate page layouts and structures to uphold a consistent user experience. This repetition engenders a sense of familiarity, reducing cognitive load and enhancing usability for visitors.

Effective deployment of repetition cultivates an aura of professionalism and trustworthiness. When users encounter consistent design elements across various pages, they develop a sense of confidence in the reliability of the content presented. This trust forms the bedrock of positive user perception and encourages continued engagement with the website.

Yet, while repetition is invaluable, striking a delicate balance is imperative to prevent monotony. Excessive repetition can dampen visual intrigue and render the site predictable. Hence, web designers tread carefully, employing repetition judiciously to maintain consistency while infusing creativity into the design narrative.


Understanding “what is web design” encompasses recognizing alignment as a cornerstone principle, crucial for both user experience and search engine optimization. Alignment serves as the foundation of order and organization within a website’s layout.

Web designers strategically employ alignment to ensure the logical and cohesive positioning of elements, thereby enhancing the site’s professionalism and user-friendliness. Consistent alignment across text, images, and other elements enhances readability and visual appeal, ultimately improving engagement and retention.

Alignment manifests in two primary forms: centered and justified. Centered alignment offers balance and formality, particularly suitable for titles and headers, while justified alignment promotes neatness and orderliness by aligning elements along both left and right edges.

From an SEO perspective, maintaining consistent alignment sends positive signals to search engines, indicating a well-structured and organized website. This practice can potentially boost search rankings and visibility. Moreover, aligning groups of elements, such as navigation menus or image galleries, enhances the overall visual flow of the webpage, guiding users seamlessly through the content.

Prioritizing alignment as a fundamental aspect of web design not only enhances the user experience but also aligns with effective search engine optimization strategies, ultimately driving more traffic to the site and improving its online presence.

White space

Understanding the significance of white space, also known as negative space, is fundamental in comprehending the essence of web design. White space, within the realm of web development, pertains to the unoccupied area surrounding elements on a webpage.

Strategically incorporating white space empowers web designers to offer visual breathing room, thereby averting the sensation of overwhelm on the website. This deliberate inclusion enhances content clarity, facilitating user concentration on essential information.

Effective utilization of white space yields manifold benefits for the overall user experience by mitigating visual clutter and fostering a sense of equilibrium. This practice allows elements to command attention more effectively, facilitating user navigation through the content with greater ease and efficiency.

Web designers frequently leverage white space to delineate distinct sections of a page, guiding the user’s gaze and contributing to a well-organized and structured layout. This segmentation facilitates users in discerning various pieces of information without succumbing to a feeling of inundation.

Although referred to as white space, it need not necessarily be white; any background color that contrasts with the elements suffices. This versatility enables designers to craft visually captivating websites across diverse color schemes. The crux lies in maintaining a harmonious balance between elements and white space for an aesthetically pleasing outcome.


Hierarchy stands as a cornerstone design principle that orchestrates user journeys across website content. Within the domain of web design, hierarchy manifests through the strategic manipulation of size, color, and placement to denote the relative significance of various elements.

Web designers wield hierarchy as a tool to construct a lucid structure, facilitating user information prioritization. Employing larger fonts, contrasting colors, and prominent placement, designers signal the importance of headings and key messages, enabling users to swiftly discern primary content points.

The creation of a visual hierarchy lies at the heart of enhancing user experiences. Users instinctively gravitate toward standout elements, allowing designers to deftly steer attention toward critical areas. This deliberate guidance of the user’s gaze fosters a seamless navigation journey.

Effective hierarchy not only streamlines user navigation but also conveys the overarching website message. By accentuating specific elements, designers sculpt the narrative and nudge users toward desired actions, particularly vital for websites with distinct objectives such as driving sales or garnering sign-ups.

Maintaining equilibrium in hierarchy is paramount to prevent overwhelming users with excessive emphasis. Overemphasis can disrupt visual flow and confound users. Thus, a well-calibrated hierarchy ensures a clear and gratifying user journey.

Responsive design

Understanding the essence of web design, especially its responsive aspect, is fundamental in today’s digital landscape. At Designveloper, we acknowledge responsive design as a pivotal principle in crafting websites that seamlessly adapt to diverse devices, ensuring a fluid user experience across the board.

Responsive design lies at the heart of our approach, enabling websites to flexibly adjust to various screen sizes, be it desktops, tablets, or smartphones. This adaptability is crucial in an era dominated by mobile usage, where providing users with a uniform, intuitive experience regardless of their device is paramount.

Our commitment to responsive design stems from its profound impact on user satisfaction and engagement. By prioritizing this aspect, we strive to maintain both the functionality and aesthetic appeal of websites across different devices. Elements such as images, text, and navigation seamlessly conform to screen dimensions, eliminating the need for cumbersome scrolling or zooming.

Beyond enhancing user experience, responsive design also holds significance in the realm of search engine optimization (SEO). Search engines like Google prioritize mobile-friendly websites, considering them a ranking factor in their algorithms. Consequently, websites that embrace responsive design often enjoy higher visibility and traffic, amplifying their overall performance.

At Designveloper, our dedication to responsive design extends beyond mere implementation. We continually test and refine our designs to align with evolving device landscapes and user preferences. This proactive approach underscores our commitment to delivering a consistently positive user experience, irrespective of the myriad ways users access the web.

Why Is Web Design Important For Your Business?

Web design is important for businesses
Web design is important for businesses

You may not know that web design is the backbone of your website and can make or break your business. It all depends on the design and its interaction with the visitors. Here are the top benefits of web design, and these things are important to understand before deciding to do any kind of web design job. All about Web Design, You may have heard about the word “Web Design” for the first time or you have been using the word regularly and do not even know what it is. Let’s try to understand what web design really is, as this way, we will be clear about why it is important to master this skill before starting a career in web design.

Your website is a form of branding and establishing your brand is essential to your company’s success. It is important that your website feels like an extension of your brand and lets people know about the services you provide. The identity of your company is what your customers see when they view your site.

Recommended reading: 30 Web Design Trends and Tips to Make Your Own Trend

Five Important Steps For Seamless Web Design

Six important steps for seamless web design
Six important steps for seamless web design

The “Seamless Web Design” concept implies getting to the website after some steps that are on-site and off-site. The steps that you take are on-site and off-site activities that need to be performed before the website gets online. The important thing to keep in mind about seamless web design is that it works the same for both short-lived and long-lasting sites. When web design is seamless, a website can take to the top of the search engines which is a good thing. 

Seamless web design gives you the ability to also put in a targeted ad for your products or services. These are 6 important steps for seamless your website:

1. Analyze the Target Audience

If you’re not getting any returns then you need to analyze your target audience. It is crucial to know the core characteristics of your audience and then match those characteristics with your company and product. Understanding your audience’s needs is important. For example, if you know that the majority of your customers are in the high-income bracket, then you can choose web designers who focus on these customers. Likewise, if you know that your customer is female, then you can put more focus on your product or website’s design with women’s designs in mind. 

Your website layout plays a very important role in attracting users and if your website design is poor, then your customers will not be able to easily navigate through your site.

2. Know the Competition

When building a website for your business, you should know the competition. Especially if you are starting up your business, you should know who the competitors are and what their websites look like. Knowing this will help you build a website that helps you stand out from the crowd and show them that you are better than them.

 Research the Industry There are many businesses out there and they all have different requirements. The website has to look like the others and provide the same services as the others, but it should have a different selling point to stand out and stand out from the crowd. When building a website for your business, you should focus on a few selling points.

3. Consider Your Budget

Consider budget and goal
Consider budget and goal

Nowadays, the cost for a web design company to design and produce a website is not very high. The web design company that you have to hire should be budget-friendly, creative, and efficient. Let’s see how to choose a web design company that fulfills all your requirements. 

A web design company that works with you as a client, should provide you with a website that is easy to navigate. When you look for a web design company, many factors must be taken into consideration. You can also find a web design company that works as a search engine optimization company so that they rank highly in search engines. 

3. Consider Your Content and Goals

Most businesses do not know the importance of web design. However, without web design, you will be left with poor search engine rankings, poor visitor experience, loss of profits, loss of business, and lost reputation among your customers. The key to good web design is to study a few best practices, along with the following: 

  • Check the SEO online for content goals and cross-check it with your target audience’s online behavior
  • Evaluate your usability for the target audience Decide which screen resolutions are suitable for your site 

A lot of technology has changed in the last decade, but many business owners do not consider them and just invest in expensive and complicated new technology like websites.

4. Plan Ahead for Unexpected Traffic Fluctuations

A lot of the web design services we may want in the future may be implemented by our business in a relatively untested state, which leads to unpredictable results. This can result in errors, glitches, and broken pages. The best practice for this is to predict these growth spikes so you can have sufficient time to plan and test to ensure smooth web design processes. The website design processes are separated into two broad areas, and great efficiency is required when writing content for your website. The first point of distinction is where the website content is being created, for example, web content for one e-commerce site is created in different locations.

5. Keep Up Maintenance and Updates

Web Design is a long-term, complex process, and businesses often forget that they need to maintain and update it once a year. Over the years, however, web design has become less about showing your new logo on the website and more about managing the process of the website so it runs smoothly. As a business owner, it is important to ensure that the process of running the website is not a complicated, error-prone one. In fact, many web designers will charge a certain amount to manage the process of updating the website. A business owner must keep up maintenance to maximize the potential of the website and make the best use of it. Consistency is important in business because a consistent presence on a website makes the website seem trustworthy.

Recommended reading: 6 Little things That can make or break your Website

6 Key Notes for Web Design and What You Need to Know

6 keynotes for web design
6 keynotes for web design

Websites are a crucial part of any company’s marketing strategy. A website can represent the company and its values, but it can also show the world who they are. To create an effective site, there are many different ways to go about it and so many aspects to consider. Website design, customer experience, SEO, conversion rates, and accessibility are just a few factors that must be considered when designing a site. In this section, we will explore five keynotes for web design that will help you create an effective website.

1. Types of Web Design: Adaptive vs Responsive

First of all, websites are just websites. When designing your website, you need to consider how responsive web design will be. What does that mean? Think of a website as an iPhone application. Does your iPhone application get it right? In mobile applications, the user experience is key. A mobile user is browsing on the go, needs a quick response to any new button they press, and the action needs to happen in an instant. 

Responsiveness allows you to accommodate any scenario without a user being able to tell that something is off. Of course, responsiveness isn’t the only consideration when it comes to website design apps, and there are other ways to ensure a high level of responsiveness. For example, many developers have chosen to create websites based on adaptive frameworks such as Bootstrap.

Adaptive and responsive web design ensures that content and layout are maintained no matter what the user is doing on the page. A good example is Twitter’s website, which looks virtually the same on all devices, making it very easy to follow the site no matter what device one is using. Adaptive and responsive web design is slightly different in that the whole site is not controlled, but rather each part is. This allows the content to change to account for the different screen sizes of the device.

2. Choosing a Web Design Tool

How to choosing web design tool?
How to choose a web design tool?

The Web design tool you choose can make or break your website. One of the main benefits of choosing a web design tool is that you will be able to share your designs with others. This can be a great way to learn from others’ experiences. Web design tools will also allow you to provide feedback and make changes to your website. Some of the tools you can choose from include Canva, Fiverr, Wix, Weebly, Squarespace, Yoast, Adobe, and even Photoshop CC.

You can also find a web designer that specializes in designing websites. Customizing Your Website One of the great things about a website is that you can customize it to match the look and feel of the business. It is important to create your website using the elements you are comfortable with.

How to choose the right web design tool

The tools you choose to use when designing a website will have an impact on your results. To choose the best tool, consider the following questions: How many users do I expect to use my site? How are they likely to use the site? What languages do they speak? Do they have a user experience of their own on the site? Which platform do they prefer?

When designing a website, it is important to think about your audience. Web design experts advise building a user-friendly site, which is especially important when designing for mobile devices. A website should allow all of your users to enjoy your site. You must make sure that your website is engaging, especially when it comes to your customer service.

3. Functional Elements in Web Design

Designing a website for functionality, or adding as many functions as possible, is crucial for a site’s usability. The function of the site should be easy to use for users and allow for the maximum amount of user engagement. Take navigation, for example, or a simple list of categories to filter. A clear distinction between one category and another will help people filter and find what they are looking for. 

Another important element of a website design is learning. A website should be easy to understand, and to find out more information and to use it, the site should be a portal to learning. 

“Fact: Videos, quizzes, articles, and other educational resources can provide more information about a product or brand.”

The Basics of Functional Elements

Functional design elements are those elements that are used to act. Functional design is critical for website design because it serves a functional purpose that adds a great amount of value to the company. To create a functional website, you must think about how your business operates. Do you sell items online? How do you communicate with your customers? These are just a few questions to ask yourself before designing your website. Functional design elements should help your visitors achieve a goal. Some functional elements include buttons, checkboxes, content blocks, checklists, options lists, grids, and dropdowns,… These elements are great for anyone who wants to automate their online processes. 

4. Visual Elements

Web visual elements are very important
Web visual elements are very important

Before you start designing your site, you need to understand how you want your website to look. Websites are no longer designed with just images; the graphic designer behind the website needs to think about color, font, motion, and spacing. Many elements affect the overall look of a site, but these are the most important ones.
Learn about and understand these elements so that your site is easy to use and enjoyable to look at. 

Find out who your audience is and what makes them tick. Research topics that are important to them. Discover the most popular content and the new trends in your niche. Gather this information together and use it to develop content that your audience wants to read.

The importance of visual elements

How you use colors and background designs has a lot to do with how the website will be perceived. Use colors professionally and effectively. Research what colors can make you and your company stand out. Avoid using colors that make your site look childish, or that don’t add any value. Optimize your site for mobile devices by giving it a distinct look. Lastly, consider using a splash page. A splash page is an alternate page that will tell your visitors why your website exists and what makes it different. When you’re designing a website, it’s important to think about what will make the experience of using the website a positive one for your visitors.

5. Finding Inspirations

One way to get an idea of what your website should look like is to look at the websites of the websites that you like. In this way, you can gain inspiration for your own website design. But inspiration isn’t the same thing as inspiration. No one website is exactly like another. The design aesthetic of a website is always unique, and you can find inspiration in any website you browse, no matter how similar it is to another website. Even for brands with similar aesthetics, the design of their website can vary. There’s no right or wrong way to design your own site. 

Consumers expect a great deal of value from their online experience. If a website or web app is supposed to accomplish a certain task, that task must be done or it shouldn’t be called a website at all.

6. One more thing: Customer Experiences

Customer experiences in web design
Customer experiences in web design

The very first major responsibility for the design of a site is to make it easy for people to use the site, understand it, and get to the point of what the site is all about. The design of the site has to make sure that there are no obstacles to the customer from starting their journey, either in person or online. 

Designers are used to doing more with less – to meet a brief, they use the available tools to create a site that is powerful, beautiful, and user-friendly. If you take a closer look at the average web page, you will notice that only one side of the page is interactive. This part of the site can be used by visitors to get some more information about the company, and even to download a product or make an order.

Customers today have very little tolerance for poor customer service. They’ve grown up having experiences with cheap or sub-par service and they want to know that they can expect good service from a company. Providing an exceptional customer experience is one of the best ways to retain customers and turn them into brand advocates. That’s why organizations like Harley Davidson are built around the mantra of “Building Friends, Not Customers.” Their business model starts by focusing on the customer, and they go above and beyond to make sure they keep customers happy. This can be a huge benefit in the long term and even help your site generate referrals! 


If you are looking to improve your site, we highly recommend starting with your website. If it’s not optimized and optimized properly, then it’s difficult to see the benefits of your redesign. Also, the audience and your brand will help you decide what you need to focus on. They are the people you want to influence. 

When designing for the web, it is important to focus on what you’re trying to achieve first and then add in the extras as the company grows. Using the information from the above slides, you should be able to get a good idea of what your goals are and the necessary elements you need to consider. The example above is a complete redesign. However, you may want to consider fixing some smaller things. A small site could still look good.

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