How To Outsource Web Design Effectively In 2024?

What Does A Web Designer Do?

Before you outsource, you should know a lot about the work that goes into web designing. This will give you a good idea of what to expect from the company. People often mix up the words “web designer” and “web developer”. Still, they don’t do the same things in any way. There’s no doubt that a web developer and a web designer work closely together on many projects. However, to make things clear, let’s look at what each job entails:

A web designer is in charge of both the way a website looks and how it makes its users feel. Simply put, this person is in charge of how a website looks and how it works. A web designer has to make sure that the user experience is part of the design of a website. They also must take into account the site’s color palettes, branding, typography, and readability.

A web developer uses computer languages to turn those designs into a website that is live, fully functional, and error-free. To put it another way, this person is in charge of making the user interface that people use to interact with websites.

As a professional web designer will know about programming, the two jobs often have a lot in common.

Key responsibilities of a web designer

As a web designer, there are several key responsibilities you will have fulfilled that lead to a functional, nice looking website.

Creating Website Layouts: Web designers think of how to organize a website: where you place text, images, buttons, etc. It’s also good in enabling the clear and user friendly user experience.
Selecting Color Schemes: Colors that relate to the brand’s identity and improve the site’s overall appearance are what they use. Thereby having the ability to dramatically impact user engagement and perception.
Typography: The fonts that web designers pick is fonts that are easy to read and appealing to the eye. Good typography also helps readability and looks good on a website.
User Experience (UX) Design: What they need to do is to make the website user friendly and intuitive. To make a navigation experience seemless it will mean to understand user needs and behaviors.
Responsive Design: To make sure the website looks and works well on all devices from smartphones through to desktop. Mobile is always king with 59.16% of web traffic coming from smartphones, meaning that the mobile (not desktop) must come first.
Testing and Debugging: Web designers also have to ensure that the website works fine with each browser and devices. But they sort out any trouble in the air to deliver a pleasant use experience.
Collaborating with Developers: Web developers create the design and they work closely with them to do it. This is to ensure the design vision is understood right.

One’s understanding of these responsibilities makes it easier to understand the importance of a skilled web designer, and will help businesses make smarter decisions when outsourcing web design.

Designveloper as an outsourcing web design destination

In today’s dynamic digital realm, outsourcing web design has emerged as a strategic maneuver for businesses. Global spending on outsourcing surged to an estimated $731 billion in 2023, with a staggering 92% of G2000 companies leveraging IT outsourcing. This upward trajectory is anticipated to persist, with the employment of web developers and digital designers forecasted to expand by 8% from 2019 to 2029.

Opting for Designveloper as your outsourcing ally signifies an investment in excellence, proficiency, and a devoted team attuned to your vision. Our cadre of adept web designers and developers excels at transforming your concepts into fully operational and visually captivating websites.

Remaining abreast of the latest trends and technologies in web design and development is ingrained in our team’s ethos. We ensure your website not only exudes aesthetic appeal but also furnishes a superlative user experience, a quintessential requisite in today’s digital milieu. Studies reveal that a staggering 75% of users assess a company’s credibility based solely on visual design.

Entrusting your web design to Designveloper not only grants you access to a talent pool par excellence but also affords you the bandwidth to concentrate on your core business operations. With us, you can rest assured of a seamless outsourcing journey and a website that commands attention in the digital sphere.

In summation, comprehending the delineated roles of web designers and developers is paramount when contemplating web design outsourcing. With Designveloper, you secure a collaborator who comprehends your requisites and delivers top-notch outcomes, rendering us the premier choice for web design outsourcing in 2024.

Project estimation process when outsourcing web design to Designveloper

At Designveloper, transparency and efficiency reign supreme, particularly in project estimation for outsourcing web design. Our bespoke project estimation process is meticulously crafted to furnish you with a lucid comprehension of the costs and timelines inherent in your web design endeavor.

Our project estimation factors in an array of variables including design intricacy, page count, custom features, and project duration. This enables us to furnish you with a meticulous breakdown of costs and timelines, eliminating unwelcome surprises.

Acknowledging the distinctive nature of every business and its web design requisites, our project estimation tool is adaptable and customizable to align with your specific needs. Whether you’re a fledgling startup seeking a rudimentary website or a corporate behemoth in pursuit of a multifaceted web solution, our tool stands poised to furnish you with an accurate estimate tailored to your project.

Recommended reading: The Basics of a Good Web Design Firm: What To Look For

Why Should You Outsource Web Design?

Outsourcing web design is a strategic thing that can result in a professional, inexpensive and an effective web site. Working with experienced designers, businesses can have a powerful online presence without the headache of running your own team.

How important is web design to users?

Research has uncovered a number of fascinating trends in the ways that users evaluate designs.

75% of people make decisions about the reliability of a firm solely based on the visual design. Users are more likely to have doubts about the relevancy of a company’s goods or services if the design of the website appears to be out of current. This may sound like a lot, but it’s really not. When does design become “obsolete,” you ask? According to Business 2 Community, the “lifespan” of a website is typically between 1.5 and 2.5 years. After this era, it will definitely require a rethinking.
It just takes website visitors 0.05 seconds to create an initial opinion regarding the design of your website. Visitors to your website won’t have time to read anything or click on anything during that little interval of 0.05 seconds. They will make an opinion based purely on the design of the visuals.
The answer is yes, consumers do prefer websites with beautiful designs; in fact, 38 percent of visitors would quit interacting with your site if the layout and content are ugly. And it’s not just the visual appeal; it’s also the quality of the content that’s presented on the resource, such as the loading speed, the structure of the pages, the maintenance of symmetry, the concordance of colors and fonts, the white balance, and so on. If visitors dislike any component of the design, they will not proceed past the website’s home page, rendering the website inaccessible to them.
Before committing to a purchase, 85 percent of business-to-business clients conduct online research first. And the overall design and feel of your website are the primary factors that contribute to people’s first impressions of your business.

5 reasons you should outsource web design

It shouldn’t be a surprise that more and more businesses are choosing to outsource web design. We want you to know the main benefits of outsourcing web design in order to explain why this is the case.

1. Cost

The cost of insourcing is, most of the time, more than that of outsourcing. If you want to do a project but don’t have a lot of money, the best thing to do is give tasks to people who have the skills and tools to do it.

As revealed by Deloitte one of the ways to cut costs by up to 60% is outsourcing web design. When you outsource your web design work, you can save a lot of money. A team of web designers from a country with better tax laws and lower overall rates of worker compensation will benefit.

2. Flexibility

Outsourcing web design offers businesses two key benefits: more focus on high-level tasks and increasing service ranges. For example, you can create mobile apps to reach broader audience or you can boost your website features in order to get the more leads and to increase your sales. Outsourcing helps businesses to take on their ideas more efficiently with greater speed and compete in a fast evolving industry.

In addition, it enables corporations to keep up with changes in the industry. The IT field is growing exponentially, and it is hard for in house teams to keep themselves up to date with all the new developments. Outsourcing do allow businesses to get their hands on specialized expertise and get things done more rapidly.

According to recent statistics, 57% of G2000 companies outsource IT functions and spend 8.1% of their budget on it. Not to mention that 94% of your first impressions are design related, and a well designed website can double your conversions. A look at these numbers shows how much professional web design is important nowadays.

Let’s take an example of companies that outsourced web and app design, which helped them create engaging user experience and reach larger user base; like companies of Slack and WhatsApp. With external skilled teams, they were able to make quite a number of improvements in their digital presence.

3. Expertise

Even if your in house team is highly skilled with web design, it’s not their main thing. Advertising with outside agency or freelance designer will give us access expert in this field. It’s agencies and freelancers, who have often worked on lots of different projects. For example, 94% of first impressions involve design-related things meaning how important professional web design is.

Web design outsourcing can be really beneficial. The web design companies are aware of the latest technologies and trends. Here, mobile first design is an absolute must with almost 59 of the traffic on the web being from phones. This can also help agencies improve user experience (UX), potentially as a result, increasing conversions by as much as 200%.

To sum it up, to let your project benefit or not benefit from their extensive experience and knowledge would be better if you choose experts by outsourcing web design to them.

Recommended reading: 7 Things to Ask Web Designer Before Signing the Contract

4. Time

One of the reasons why business owners outsource is that they already have too much to do. If the number of tasks for a project is higher than the amount of time you have, your first priority should be to make sure that the work is spread out evenly. According to research done by Kinvey, it takes about 4.5 months to finish making a minimum viable product (MVP) for an application made for either iOS or Android.

Your in-house web design team might spend a lot of time building something like a web application, but they also need to be able to work on other projects at the same time (e.g. maintaining your existing website). One of the benefits of using an outsourcing service is that it lets you focus on the task at hand.

5. Talent Pool

When you have access to a large pool of talent, you can choose the people who have the best qualifications. This means that the work is usually done in less time. Let’s say you’re currently working on a short-term project that requires specialized skills. Instead of hiring a web designer to work in-house, you should hire a third-party company to design your site.

When it comes to designing or building websites, outsourcing gives you access to a large talent pool. For example, if web design is not your company’s main focus, you might not know about the latest technological advances. On the other hand, teams that are hired from outside are always up to date on the latest web design trends and can choose the best solutions for their clients.

How Much Does It Cost To Outsource Web Design?

When you look for work related to outsourced web design, you’ll find that prices can be very different. There are designers who are willing to work for almost nothing. There are also teams of professionals with years of experience who can charge up to $100,000 for their services. Some of the cost will depend on how hard the job is. Price is affected by things like the number of pages, the level of functionality, and the number of extra features.

A simple website with just three pages and a contact form can cost several hundred dollars. For a small business, it can cost anywhere from $3,200 and up to make a beautiful, professional information website with typical settings. At least $10,000 will be needed for a custom web development project with 50 pages.

Depending on how complicated the site is, prices can range from $25,000 to $75,000. It will be for a website with multiple pages that connects to a database or for an e-commerce site with a lot of features. But these numbers can change depending on how many features the site has and how much you ask of it. If you want more accurate calculations, please get in touch with us so we can give you a price estimate.

General estimates

Outsourcing web design costs can vary greatly depending on the scale of the project.

Small-scale projects: For startups and their small companies, basic websites, costs range from $1,500 to $10,000.
Medium-scale projects: Sites that have features to them, such as e-commerce or a custom app. Prices usually run from $10,000 to $35,000.
Large-scale projects: Extremely customized and integrated with other systems, including web design for established businesses. Prices may go as high as $100,000, or as low as $35,000.

Factors that affect web design outsourcing costs

Due to the fact that each website design project is different, the costs can vary quite a bit. Still, there are two main things that affect the price the most.

1. Complexity of the design

The less complicated a design is, the easier it will be to come up with. At the same time, the more complicated an invention is, the harder it is to design, and the more time it takes to design because of its complexity.

Take Netflix as an example. The structure of the streaming app is a bit complicated. A lot of time will need to go into making an app like this. Any third-party developer would charge for their time accordingly.

You could, of course, hire a number of independent contractors to work on different parts of the project. However, it might be hard to keep track of such a large group of people. In fact, if you do this, you need to hire a project manager from outside the company. This is to make sure the team works well together.

If your project is simple, like redesigning your website to add a certain feature, you may be able to find a freelancer with the specialized skills you need. Also, if you only need a few small changes, it might not be worth hiring a whole team from an agency to do the work.

Recommended reading: Web Design Business: How Difficult Is It to Start?

2. Business logic

The business logic, which is made up of algorithms and rules, is in charge of how information moves back and forth between the user interface and the database. Think about how Facebook works. At first, it was a simple service where people could meet new people and make friends. Now, however, users can have video chats, watch movies, share their own stories, buy and sell goods, and even look for work. The program is getting more complicated because new functions and features are being added to it.

Because of this, the costs of keeping the app up-to-date and making it better become too high. This adds more parts, which makes the price go up even more. When building, re-designing, or maintaining an app with many different functions, features, and roles, the costs will be higher than for an app with fewer functions, features, and roles. Before you decide to outsource web design work, you should look at the big picture of your business.

How to Outsource Web Design

When it comes to outsourcing web design work, there’s no one right way to do it. Depending on the type of collaboration you choose, where your outsourced vendor is from, and other factors, the process may go in a different direction. But there isn’t just one right way to do it. Here are some general tips on how to effectively outsource web design:

1. Analyze your problems

Before you outsource web app development, you should figure out the goals and challenges of your web development service. Your project’s end goal and needs also need to be in consideration. Even if a third party is hired to make and design a product, the client will waste both time and money if they are not clear about what they want.

Building a website from scratch is not the same as making some small changes to an existing one. You should be ready to give detailed instructions and a detailed description of your project to the company you hire to design your website. This will help the company understand what your website should look like.

2. Know where to look

Whether you want a freelancer or an agency, your search for a web designer to hire will take you in a different direction.

When looking for independent web designers, one of the best places to look is on a freelancer platform. This lets you look for web designers with the specific skills you need, sort the results by price, and then compare them. There is also the option of job sites. Even though using job boards can take more time, you will have more freedom in the interview process if you do your job search this way.

You can find companies in almost any part of the world by doing a Google search. However, the sheer number of search results may make you feel overwhelmed. Cut down the list of possible candidates to just those who have worked in your field before and have completed projects that are similar to the one you are working on.

FURTHER READING:

1. Web Design Process: 8 Steps That You Need to Know

2. Website Design in Vietnam: What’s in it for you?

You can also talk to the owners of other businesses and ask them for advice and ideas.

3. Choose the model

Before you can choose the best service providers for outsourcing web development, you need to figure out what kind of outsourcing fits your needs best. One of these three things can be done to outsource:

Onshore outsourcing

Onshore outsourcing is when a client wants to send web development work to other places in the same country or territory as the client. When a client wants to outsource a certain service, this type of outsourcing takes place.

When you hire a local company to do the work, you might not think about language and cultural differences. This lets you avoid the risks and costs of teaching your own employees how to make a web product. Even though the quality of onshore web developers, the nearshore and offshore options are much more appealing.

Nearshore outsourcing

This type of outsourcing is when a company that works in the same time zone as the client is given the job of making software. The main benefit of nearshore outsourcing is that both the client and the outsourced company come from similar cultures and speak similar languages.

Compared to working from a nearshore or onshore location, outsourcing saves more money on web development costs and makes it easier for a company to run more efficiently.

Offshore outsourcing

Offshore or international outsourcing is when a customer uses an outsourcing service to hire a web engineering team in a different country. By sending the production of digital products to a company in another country, customers can get access to the largest pool of qualified experts without having to spend a lot of money. On top of that, it speeds up all the processes that are going on right now.

You need to pay close attention to this issue and do research to find the best web design outsourcing model for the project you are working on. Before you start, make sure you’ve read all the reviews of the models and asked other businesses about their experiences with different models. Another thing that must be done is to find out the prices of the different models and so on.

Remember to think about the three price models for outsourced projects that we talked about earlier. Once you’ve decided which models are best for your needs, you can start looking for an agency or a freelancer to work with.

4. Start the hiring process

Before you hire a web designer, you should always look at some of their past work. Check live websites to see if they aren’t working right or if there are any broken links.

You can look up reviews of both companies that make websites and people who make websites on their own. Be aware, though, that freelancers will only give you their best recommendations if you ask for them. You can get a better idea of how happy a freelancer’s previous customers were by reading the reviews they left on their profile on a platform that helps people find freelance workers.

It’s important to talk in depth about your project with the web designer so you can figure out if they are qualified to do the job. Talk about the problems you’re having and how the web designer plans to help you solve them. Ask the web designer specific questions, like what programming languages they know and what tools you will be using for web design.

Figure out how you will work together with the web designer. Most of the time, agencies already have their workflows set up, but a freelancer is more likely to be willing to do what you ask. Talk about how you will stay in touch and what the project’s key milestones will be.

5. Communicate

A common mistake is to think that once an outsourcing company has been found and the necessary technological tasks have been delegated, the project can be left alone until the web design is done. During the web development process, how well a client organization and a vendor talk to each other has a big effect on the quality of the final product.

Recommended reading: How to Choose a Web Design Company That Fit Your Business?

Things that used to be a problem, like different time zones, aren’t much of a problem anymore because there are so many ways to talk to people in the modern world. You have full control over the project because you can use tools like JIRA, Asana, Figma, Dropbox, Slack, and InVision, among others. You will also have access to a wide range of easy-to-use messaging apps like Telegram and WhatsApp, which will make it easy for you to stay in touch with the web design team you have hired.

Conclusion

Outsourcing web design is the best choice for the vast majority of businesses, no matter how big or small they are. Because you won’t have much work to do after you build your website, it wouldn’t make sense to hire an in-house designer, and would be a waste of money to do so.

If you’re still not sure what to do next, you can get in touch with us. We are a group of experienced people who can look at your website and give you the services you need.