Estimate project

30 Web Design Trends and Tips to Make Your Own Trend

Design World   -  

October 10, 2022

Table of Contents

However awash with challenges induced by the Covid-19 pandemic, the interminable year 2020 still anticipated the emergence of outstanding web design trends in 2023. Indeed, the quarantine period, combined with remote working, has increased human exposure to the virtual world, especially websites. The ignorance of the latest design models can thwart people’s frequent visits and then make companies lose much of the potential segment. In this article, we’ll summarize the top possible dominant website design trends in 2023.

1. The 1ST 3D Web Design Trend

3D technology has a growing permeation in numerous spheres, and web design is no exception. Although 2D design still accounts for certain shares, the high application of its 3D counterpart cannot be overlooked and seemingly thrives in subsequent years, thanks to the advancement of 3D-friendly inventions (Figma, one of the top mobile app design tools, or Adobe Dimensions CC). Ranging from three-dimensional colors that use gradient schemes and shading to give flat objects a 3D feel, the technology is used to create illustrations and interactive content in both static and dynamic forms.

web design trends in 2021 - 3D
The 3D technology – one of the striking web design trends – developed for RedLight

Even various e-commerce websites build 3D simulated products to help customers know how their products look in real life. In addition to rendering them more responsive, this future technology motivates user participation in websites.  

2. Neumorphism

Since its debut in 2019, Neumorphism has been considered an atypical evolution in web design that top website design agency follow and make it. Following its predecessor, Skeuomorphism, this design approach aims at both pursuing the minimalism style and imitating physicality by overlaying drop shadows. In other words, this trend applies embossed and debossed patterns to websites, subsequently producing a semi-flat design that looks more realistic than the traditional minimalist trend. Despite its young age, we’ll await its success this year. 

web design trends in 2021 - Neumorphism
By Samson Vowles via Dribble

Recommended reading: Top 7 Web Design Companies in Vietnam

3. Parallax Animation

Utilizing web-based animations doesn’t sound bizarre among web designers and even web users. Apart from traditional techniques including micro animations, parallax effects have growingly appeared as a vague concept. By definition, parallax refers to the faster movement of foreground objects than background ones when users scroll up and down. Thereby, this technique produces an optical illusion about the distance of 2D or 3D scenes. When visitors navigate, the depth induced by this method makes them feel like being immersed in the great performance of websites and turns pages into something partly pragmatic.

web design trends in 2021 - parallax animation
By Rebecca Sharkey, from Dribbble

4. Scrolling Transformations

The way users navigate websites has already revolutionized with scrolling transformations. In 2022, this ongoing trend continues to stand out with the evolution of Horizontal Scrolling, Scroll Animations, and Scrollytelling. That being so, websites become more interactive and accessible rather than merely functioning as the bland machine to connect users with online activities. Therefore, those changes allow users to have more intriguing experiences but collect key information from websites.

web design trends in 2021 - scrolling transformation
Adoratorio with horizontal scrolling

Recommended reading: The 6 Factors to Choose a UI UX Design Company

5. Illustrations

Conventional websites are filled with words, numerals, and stock photographs, which are occasionally considered monotonous and generic. It comes as a little surprise that cartoon and hand-drawn illustrations have lately evolved and ridden a wave of public interest. Accordingly, designers have leeway to craft unique characters or items that make their brands more personable and consequently leave a lasting impression on visitors.

web design trends in 2021 - Illustrations
Upsly with characterized illustrations

Illustrations connect with users in a more personal way than photos do. They offer warmth and a stunning depth of originality that simply can’t be matched by other visuals and add a unique element distinguishing your works from others.

Meanwhile, will you use illustrations in your works?

6. Comfortable Colors

Digital advancement undoubtedly accompanies the increased time of gluing eyes to screens, albeit large or compact. To buffer repercussions from this harmful act (e.g. eye strain), web designers aim at comforting the user’s sight with soft color palettes such as warm browns, wholesome greens, or pastel hues instead of dramatic color schemes like dark mode which was an overwhelming trend of the previous year. Concurrently, these comfortable colors naturally give them mental relief and higher concentration on work. This is one of the web design trends in 2022 we are anticipating.

Comfortable colors in UI design
By Davina Spriggs via Dribble

7. Minimalism (Flat Design)

Staying away from the hustling life, various people are seeking a more peaceful and simpler lifestyle that is reflected in minimalist designs. It’s not a novel design tendency, yet has so far been associated with much of the whiteness, typically Apple’s website. Though, this minimalist style is anticipated to expand to other colors but adheres to several certain design principles such as a user-friendly interface, the maximum 3-color layout, or the omission of excessive details (shadows, textures, or color transitions).

web design trends in 2021 - minimalism flat design
Kickpush – the product development company

Minimalism is perhaps one of the most classic and timeless web design trends. The fewer elements and content on a website, the less information your audience will have to sort out. If a website is designed in the right way, it will show the visitors exactly what they’re looking for, or what the providers want them to see.

So there’s no doubt that minimalism will continue to reign in the digital market in 2022. Animations and fade-in effects that make scrolling more attractive will also give web pages space to split out their content and thus result in more contrast, whitespace, and clear typography without many distracting elements.

1. What Is UI? The Overview for Beginners
2. Top 7 Essential UI Design Principles for Newbies
3. 6 Best Web Design Companies and How to Choose the Right One?
4. How to Choose Reliable Web Design Services?

8. Gradient Color Scheme

The new gradient logo of Instagram received mixed success right after its rebranding in 2016. Until now, gradient themes have gained popularity and become a new inspiration among web designers and other creatives. The trend adds more intrigue and visual synergy by creating immersive overlays or backgrounds and building textures for illustrations. Gradient web designs might go with bold typography to emphasize the major content of websites.

web design trends in 2021 - gradient color scheme
Symodd with the gradient background

Recommended reading: UI vs UX Design: Definition and Why This Comparison Should Not Exist?

9. Video-Embedded Design

The combination of graphics, photos, and illustrations is a traditional fashion to convey different messages of brands visually. In addition, companies now tend to integrate pre-recorded videos into the website, which has become one of the captivating web design trends in recent years and shows no sign of flattening out from 2022 onwards. Prevalently used for the website homepage, videos showcase how the company operates or staff members interact. Visitors to the website can see the positive aspects of the company culture and track available services. 

Check out the official website of Gogoro Global, and you will see how video-embedded design works.

web design trends in 2021 - video embedded design
Video-embedded UI of the Gogoro Global website

Recommended reading: UX Design Careers: What You Need to Focus On?

10. Organic and Fluid Shapes

This year welcomes the explosion of organic and fluid shapes that topple the impregnable position of geometric shapes. Such graphics and shapes might resemble a hill, a leaf, a lava lamp, or any imaginable item. Going beyond familiar lines or angles, they are tellingly asymmetric and give visitors an extra sense of excitement. Some web designers could incorporate those abstract shapes with motion effects to produce vivid animations and bring websites to life.

web design trends in 2021 - organic and fluid shapes
Source: Media Active

11. Virtual Reality

The hectic life, in conjunction with the booming of cutting-edge technologies, reduces the frequency of physical visits to conventional stores for purchasing necessities such as clothes, furniture, or more luxurious products like automobiles. Highly applicable to various realms from education to healthcare industries, virtual reality (VR) technology now penetrates websites and becomes one of the web design trends in 2022. Particularly, the introduction of WebVR API attracts the attention of clients to websites and then encourages their buying decisions or improves user experience.

Visit the website of Puratos Sourdough Library, and you will see how VR is applied in web design:

virtual reality in UI design
Puratos Sourdough Library’s website UI

Moving forward, we expect to drive virtual carts around Amazon marts, pick up our favorite products, make online payments and wait for the delivery. Or one day, we can virtually tour around rental apartments instead of our physical presence on those sites. These expectations imply the WebVR or WebAR’s prospects in future web design.

12. Digital Explanations of Physical Products

The harmonious blend of real products into the digital world has been widely employed in web design. This is one of the web design trends in 2022 that helps describe physical products from digital perspectives by displaying the cropped images of the smartphone’s rounded corners or coffee beans spread around the package like in the two following examples.

digital explanations of physical products 1
digital explanations of physical products 2
Lucky goat coffee

With that said, visitors would see the sophisticated design of the phone or the content of the coffee bag. Not only does this trend create visual impressions and spotlight products, but it also renders websites more original and captivating.

Maybe most people still don’t realize that 2022 means we’re heading to the last chapter of the decade. Over the past ten years, we’ve seen how mobile and the internet ruled the world. The introduction of AI, AMP, AR, VR, and many other acronyms. And where we could see and feel these changes most apparently is in web design trends.

In recent years, website design trends have promoted significant creativity. Say goodbye to grids and traditional stock photos and welcome vibrant illustrations, asymmetrical layouts, and vivid color schemes.

It needs to come with both aesthetics and technology to make your website smart and beautiful at the same time.

Gathered here are the web design trends that are predicted to dominate business websites in 2022. But they are not meant to be exactly all the best in the upcoming creative innovation.

13. Serifs on Screens

Most of us have heard the rule that serifs are for print while sans serifs are for screens. But how can it be a web design trend if it doesn’t give the convention a little shaking up?

While sans, with its fine readability, is still the top choice for websites that have word-based content. More and more brands are turning towards bold serifs for some aspects of their designs such as headers and callouts. One absolute reason for this: serifs were designed to be decorative making them perfect for emphasis.

Even though serifs are considered kind of outdated. They still have lots of characters and are more adaptable than you might think.

Medium has this modern look thanks to the wedge serifs and bold strokes.

14. Black-and-white Palettes

The color palette is one of the most important elements in a website and it is one of the web design trends right now too. It uplifts a mood, unifies a brand, and guides users through a flat interface by creating visual landmarks. As far as we can observe, for 2022, daring black-and-white web design might make impressive transforms.

When color (black & white are not colors) is missing. We see the world differently: shapes and textures become clearer, and movements seem noticeably slower.

White by itself is pure and reserved whereas black is strong and determined

Combine these two and you’ll get a striking and deep look for your website. Ironically, black-and-white designs can only do their best when being in combination with minimal amounts of color. So you should choose to add an accent color just when your website has points of interest or calls-to-action that need to stand out.

Recommended reading: 5 Skills for Web Design Every Designer Should Know to Grow in Your Career

I have to admit that geometric structures such as squares, triangles, and rectangles with their sharp corners do bring viewers a sense of stability. But 2022 web design trends are more concerned with the feeling of comfort and accessibility. That’s when smooth lines and natural shapes take the spotlight.

Natural shapes

Thanks to the natural imperfection and asymmetric of organic shapes. They can provide depth to a web design that makes highlighted elements of the page stand out. These shapes are from nature, like the curving forms of rivers and hills. Using natural, organic shapes make web designs feel human and alive in every illusion of movement.

16. Glitch Art

At the end of 2018, retro made its comeback in the world of photographing and designing. In the case of glitch art, it’s a kind of retro gone wrong. The featured moments of it are a crinkled film or a slow dial-up connection that led to a distorted but unintentionally striking image. And it’ll surely continue to be a great choice for web design style in 2022.

Glitch art

Glitches become special in our modern times when technologies are so pervasive. We have the fear of losing control over machines, but we also don’t know what we’d do without them.

Hence, people tend to lean on the past in some aspects

Mostly in aesthetics, Glitch, with the impressive retro style, is one of a kind. The Glitch can draw the viewers’ eyes to those parts of the site that are glitchy, warped, and double exposed. With Glitch art, website design trends are given a distinctly psychedelic look. And that amplifies visitors’ feeling of disorientation in a nostalgically artistic way.

17. Chatbots Evolution

There are still lots of surprises in store and pretty much time for you to contribute your own creativity to this list of trends. Despite our prediction and imagination for what 2022 will bring, it is finally up to you. Now, I speak directly to you – the web designers who are reading this article: It’s already 2022, this is the last year – the last chance for you to make your mark on the decade, let’s check it out and get started.

Chatbots have been a quite popular choice for a while but it will finally move into the spotlight in 2022. The main reason for this is the advancements in AI and machine learning, making them more efficient and intelligent.

The evolving chatbots are going to up! More and more on web pages with higher levels of customization than we’ve seen in previous versions. Bright colors will make your websites not only more prominent but also more inviting. We can also turn chatbots into types of friendly mascots to represent brands and give these bots a personable face.

Recommended reading: 8 Best AI Chatbot Smartest AI Chatbot in 2022

There are still lots of surprises in store and pretty much time for you to contribute your own creativity to this list of trends. Despite our prediction and imagination for what 2022 will bring, it is finally up to you. Now, I speak directly to you – the web designers who are reading this article: It’s already 2022, this is the last year – the last chance for you to make your mark on the decade, let’s check it out and get started.

18. Card Layouts

Cards have been known as a visual way to communicate between people for a long time. In fact, we are using cards every day. We send birthday cards and greeting cards. When we travel, we send back postcards. My wallet is also full of cards such as credit cards, debit cards, store cards, and even a driving license having the standardized format of the card, etc.

Taking advantage of this idea, card layouts were born and now become very popular in web design. In a nutshell, cards play the role of a “content container” into which all the most relevant information about a certain topic will be organized.

Suppose you have a site with a lot of data that need to be scanned, then the card layout is the best choice.

19. Flat designs and material design

Flat design is always the designer’s favorite choice and it isn’t going anywhere anytime soon.

Nonetheless, for those who prefer a more realistic approach, you can choose a material design which is a simple google design layered language.

Material design gives more depth to a flat design by incorporating light and shadows while featuring grid-based layouts and responsive animations.

20. Animation

The web has never looked more vigorous than it does today. Cool animations are used more and more to enhance a site’s storytelling. They make a site seem more like communication where visitors can interact than a simple portal to find information.


From smoothly animated gifs to small hover animated or page loader, it’s the perfect tool to draw users’ attention.

Long Scrolling

The days of “above the fold” are over. Long scrolling sites are more and more common lately. It’s the increased usage of the mobile screen making the success of the long scroll.

Long Scrolling offers us, designers, the opportunity to tell a story and promote interaction. Infinitely scrolling sites also entice the user to stay longer. Especially, it works well with touch controls and opens the door for more intense, immersive experiences.

21. Responsive Website Designing

Want to know what responsive design is? Let’s open this blog on a desktop browser, then slowly make the browser thinner and wider. Do you see it? The layout magically adjusts itself to fit any size of the browser. That is how responsive websites work!

Responsive web design

With this design, instead of creating different websites for different devices, you just need to rearrange the elements to fit into any screen size. Your sites will look awesome everywhere. It’s time to say goodbye to zooming on a smaller device to read the content. Visitors will get a better experience. And as a result, you will get more happy visitors which also lead to more happy clients.

22. Animated Cursors

Animated cursors

Cursors are a common part of many modern websites, and adding them to the page-turning experience can make a huge difference. In 2023, you can add entertaining cursors to your website by changing the shape of the cursor or by scripting animations that are started when the cursor moves. Visitors can have a lot of fun playing with the different scrolling behaviors or on-click commands by changing the shape of the pointer or making animations that are triggered by the pointer itself.

23. Emotive Typography

Emotive typography

Emotive typography is a term for typographic designs that make connections between words and how people feel. For example, the word “splash” will make people think of water, so the main colors of the design are blue and small drops of water. Use a simple background to make sure people notice the type. Try to keep the number of letters and words to a minimum so that it doesn’t become too much for the people who are reading it.

24. Grid System

Grid system

In 2023, web designers will probably keep experimenting with grids, and asymmetric layouts are likely to become even more popular. CSS Grid Layout is becoming more and more popular as a way to bring the full power of print layout to the web. Grid Layout is a way to arrange cascading style sheets using a 2D grid. Using grids, website designers can come up with layouts for more complicated responsive web designs. It also makes websites look more organized.

25. Text-Only Hero Images

Text-only hero images

To get more people to buy their newspapers, the most interesting and important information is always put “above the fold.” On a website, you can find this kind of content in the “hero section,” which is at the top of every page.

In the hero section of a website, it has become popular to get rid of the standard background image and replace it with eye-catching typography. This is done to catch the attention of internet users who see a lot of different websites every day. It’s possible that using a font that stands out and is unique is the best way to get a user’s attention right away.

26. White Space

White space

Modern website design is moving toward using white space on purpose. This is similar to how print magazines are moving toward a more simple look. White space is a bit of a misnomer because the space in question doesn’t have to be white. The design is based on the idea of putting empty space around other design elements.

So, the color that serves as the background of your website is called its “whitespace.” When designing a website, white space is helpful because it makes the site look less crowded and overwhelming to the user. Using white space is another good way to draw attention to a certain part of a website.

27. Brutalism


Some web designers choose different, non-traditional architectures like brutalism to make their sites stand out in a sea of clean, well-organized sites. As the trend toward standardization in web design grew, brutalism was born as a reaction to it. It often has stark, asymmetrical, nonconformist graphics and a lack of hierarchy and order that is hard to miss. Even though it might be confusing at first, more and more well-known companies are making their websites look very different from what people are used to.

28. Questionnaires


Offer a customized quiz on the options available on your website to encourage site users to choose a product or service. Visitors will have a more engaging and engaged experience as a result of this. The analysis performed by Persona Nutrition is the best example of this pattern. The organization that offers nutritional supplements supports its customers in picking nutrients that are suited for their lifestyle and health goals.

29. Art Deco Motifs

It is expected that Art Deco will be popular in terms of how websites look in 2023. The Art Deco style is known for how much it uses symmetrical and geometric shapes. A lot of the time, this style has patterned, decorative, and ornamental parts. Seeing geometric shapes can be less stressful on the eyes.

Art deco motifs

It’s worth noting that when people think of the art deco style, they might think of grand speakeasies and wedding invitations with a Great Gatsby theme. However, art deco can also be used to make designs that are stunningly simple. These parts could be used to make beautiful artwork, borders, spacer patterns, and logos.

30. Glassmorphism

This is yet another new movement that has only just begun to grow. It gives components a “glassy” shine, which is based on the neomorphic trend that will be popular in 2020. So, buttons on websites may look like they are made of glass, and they may have the “sparkling” effect.


Designers can use this effect to give their website a more interesting look and make it stand out. It can be used sparingly to create a focal point or in large amounts to cover the whole site. But you need to be careful because too much of it can make it hard to read your website.

7 Tips to Make a Web Design Trend in 2022

1. Think outside the box with video

If a picture paints a thousand words, then a video can do that hundredfold. Everybody loves videos. To make my point clear, you can read a report from Google that said that 74% of all Internet traffic will be video by 2017. Unbelievable, right?

Embedding an interesting video to your website header can be a big hit. It will instantly capture the user’s attention, impress potential customers, and keep them on your website longer. Just a little reminder that your video should offer warmth and a stunning depth of originality and add a unique element distinguishing your works from others.

Video not only diversifies your page but also serves well the on-the-go audience who don’t have the time to scan through a bunch of text.
According to most surveys, video content takes up the biggest percentage of attracting viewers on both social media and website design trends.

What’s new here is the move Google has made toward mixed search page results. Websites featuring video content above standard web pages. This has led web designers to prioritize video production to make websites more searchable. And display content in the most efficient, shareable way.

Recommended reading: Top 6 Best Productivity Apps for Business Owners

2. More animation and GIFs, please!

If you want your website to rock in 2017, you still need to stick with animation and GIFs. They will bring your web design trends to life, and create one that can express your own story in a more visual, engaging, and interactive way.

If I cannot convince you with my words, let’s consider what the animation design guru, Val Head, proclaimed at 2016’s Design & Content Conference: “Designers should build animations as per the brand voice and image.” Also, I highly recommend you to use these factors on things you want to highlight such as sale banners, best-selling products, etc.

3. Pay attention to Cinemagraphs

The human eye loves motion. How many times do I need to repeat that saying? That’s why in this post, I mentioned animation, GIFs, or video above. However, sometime these may waste a lot of bandwidth and make your website slow.

Web design trends in 2017

Cinemagraphs came to your rescue. They are photos with elements that have repeated movements. People just don’t see them very often, so they will be impressed when cinematography do. With cinematography, you will become the coolest kid in the web design world

Recommended reading: 7 Key Elements of a Modern Successful Website

4. Micro-interactions are everywhere

Micro-interactions have played an important role in web design trends for a very long time. And there is no reason to think that they will fade away in 2017. Take this as an example of micro-interactions. When you see the red and white box icon on Facebook, you automatically know that you have a new message and immediately click on it to read messages. That’s how micro-interactions work.

People always want to be heard, seen or listened to. So, there is no doubt that if you make a website that does not include some elements or moments that users need to interact with, they won’t spend much time per their visit. Long story short, micro-interactions make devices more human-like in their moments. As a result, the design is more usable and enjoyable.

Micro-interactions are small events with one purpose. To make sure that users have a certain impression and connection with your site. Every time you take a small action on an app or website and there is a specific response to it, it’s a micro-interaction. When you check Facebook, the red icon displaying your message and notification count is a micro-interaction. Or when you refresh a Twitter page and hear a beep sound, this is also a micro-interaction.

Those examples are just the most common uses of them

In 2022, web pages will heavily feature more interactive tools. Hover, chimes, scrolling animations, and much more. All in all, this is a very useful way to involve audiences in your website. To subtly impart information to the users about their actions and usage, and make web pages feel a little smarter and more active.

A young software developer, Nick Babich said that: “The best product does two things well: features and details. Features are what draw people to your products. Details are what keep them there. And details are what actually make our app stand out from our competition”. This saying is one of the most concise ways of describing how crucial micro-interactions are! From tapping an alarm to turn it off to liking a Facebook post to setting a status message, micro-interactions seem to happen all around us. They are an important part of almost every design project.

People always want to be heard, seen or listened to. So, there is no doubt that if you design a website that does not include some elements or moments that users need to interact with, they won’t spend much time per their visit. Long story short, micro-interactions make devices more human-like in their moments. As a result, the design is more usable and enjoyable.

5. Typography goes bigger

Typography is also a powerful visual element that evokes your brand and defines your voice and much more.

Let’s face the facts: People come to your website to read the content of what they are looking for, not to see what colors or design elements you used!

You see, in a world where people seem to be bombarded with too much content, providing a concise statement really does make a difference. Therefore, by becoming a master of typography, your website is 90% successful.

6. Don’t forget about Parallax Scrolling

This technique is not new. Parallax Scrolling sites are more and more common lately. It’s the increased usage of the mobile screen making the success of the long scroll.

Long Scrolling offers us, designers, the opportunity to tell a story and promote interaction. Infinitely scrolling sites also entice the user to stay longer. Especially, it works well with touch controls and opens the door for more intense, immersive experiences.

7. More focus on conversation

At the end of the day, the purpose of web design is to reach out to your users and turn your visitors into your customers. That’s why people nowadays try to make an effort to better communicate with potential visitors through bots.

When someone accesses your website, a chat window will pop up, and then, you’re ready to interact with them and personally engage your website, visitors.

I recommend you try Poppi Live Chat which is a powerful communication application developed by Designveloper. It aims to provide a range of services for reaching out to your prospective clients and monitoring website traffic.

Did You Ready to Rock in 2022?

As a web designer, it’s essential to know current and upcoming trends. It helps you not only stay ahead of the competition but also meet your client’s expectations. Without any further delay, let’s examine these web designing trends dominating in 2022.

With the aim of saving time in our day-to-day workflow, these trends clearly show a real concerted effort to make the process of building a website much easier. Not all of these trends may be useful for your business, but it’s always beneficial to know what’s happening in the industry.

As Picasso said: “Learn the rules like a pro, so you can break them like an artist.” So why don’t you get your hand dirty, make your own stunning website and share it with me in the comment box? Who knows, you might make a trend by yourself. 🙂

web design trends you should not miss

People have different views about which design elements would appeal to them. Despite the prediction of the twelve upcoming 2022’s web design trends, no propensity outweighs others. Therefore, web designers might combine assorted web design styles as per purposes in order to whet users’ interests and reduce the bounce rate afterward.

Also published on

Share post on

Insights worth keeping.
Get them weekly.



Enter your email to receive updates!

Got an idea? We can help you realize it.


Enter your email to receive updates!