Design World

What Does It Take To Design A Ride-hailing Application?

July 08, 2019

Does the market seem saturated with a whole flux of old and new ride-hailing applications to you?

You might be no stranger to this fun and miserable predicament: You find yourself having a lot of troubles catching a ride to work in the morning or to an appointment even though there are literally a handful of ride-hailing applications installed in your smartphone? Using a ride-hailing application can take some time out of your day to adjust if it is not logically designed from a user’s perspective. 

You and your colleagues might be complaining that they have trouble navigating through a labyrinth of commands on these ride-hailing applications and you would like to make a change.

People at Designveloper are more than delighted to show you how to design a ride-sharing application in a way that you, your colleagues and millions of unsatisfied users can really benefit.

Educate yourself about the ride-hailing application market in SEA

The young and fast-developing South East Asian countries have been the pot-of-gold destinations for investors and stakeholders from all over the world. The escalating emergency to find a solution to replace unrenewable energy-fueled vehicles like motorcycles and cars have presented a great challenge to SEA region. Let us look at the potential in SEA markets like Vietnam, Indonesia and Singapore.

Vietnam India Indonesia Singapore Thailand
Market revenue: $722 million.
Total users: 5.2 million.
Annual growth rate of market revenue (2019-2023): 15.8%.
Expected market volume by 2023: $1.3 trillion.
Market revenue: $29.333 trillion.
Total users: 167.7 million.
Annual growth rate of market revenue (2019-2023): 8.8%.
Expected market volume by 2023: $41.059 trillion.
Market revenue: $5.325 trillion.
Total users: 25.7 million.
Annual growth rate of market revenue (2019-2023): 14.7%.
Expected market volume by 2023: $9.209 trillion.
Market revenue: $1.064 trillion.
Total users: 1.9 million.
Annual growth rate of market revenue (2019-2023): 7.4%.
Expected market volume by 2023: $1.416 trillion.
Market revenue: $1.037 trillion.
Total users: 4.8 million.
Annual growth rate of market revenue (2019-2023): 24.1%.
Expected market volume by 2023: $2.461 trillion.

Source: Statista

By opting for public transport and ride-sharing service monitored through smart ride-hailing mobile applications, users can save energy worrying about vehicle parking and maintenance as well as optimize the idle vehicles being registered in the city they reside in. Launching a ride-hailing application in SEA region might take you off to a great start of a sustainable and for-a-good-cause business.

Specifically, having successfully acquired Uber last year, the mobile app giant Grab has dominated the ride-hailing market in Vietnam. Let us compare the market share between the monopolist and its rivals in the SEA’s ride-sharing markets, including Vietnam, Indonesia and Singapore.

ride-sharing application
Source: The Asean Post

Research, research, research

“Know thy self, know the enemy” – Sun Tzu. 

You could never go wrong with a little too much research. 

By investing in research and development (R&D) prior to designing a ride-hailing application, your business can really grasp a good idea of the kind of market your business is a good fit for entry. R&D strategies could take you a long way in the ride-sharing game, allowing your business to fashion innovative marketing strategies on a new ride-hailing application or debuting a new feature on your ride-hailing application.

By investing in research beforehand, your company will not risk the chance of being sent to an alien market, not knowing how to compete with the already-existing ride-hailing applications like Grab, Lyft and GoJek and risk being washed out.

Questions like ‘What your target market is’, ‘What this market segment lacks’, and ‘What your new ride-hailing application product can offer’ would be answered by rigorous research. This would in turn jumpstart creative marketing campaigns for your business, unlocking the ability to design innovative ride-hailing products and features, scoring more marketing participation.

Your new products should be able to solve matters like ‘Why should a user choose your application instead the other ones with in-depth presence in the market’, ‘How could driver and rider experience be optimized by your application?’, and ‘What will you do to ensure the safety and security of drivers and riders throughout their trip using your services? R&D could help you identify your ride-hailing app’s best selling point, call out the shortcomings of the rivals, maximize user experience thanks to private data provided by users, ensuring the stability in operation of the new product, and how to invest in the protection of user’s personal data. 

Your new product would be the talk of the town, something you and your colleagues essentially asked for in the first place.

Test drive existing ride-hailing applications on the market

design a ride-sharing application
Test drive is one of the longest traditions in the automotive field across the world. Source: istockphoto.com

Test drive has remained one of the longest-lasting tradition in the automotive retail field across the world. Trying before purchasing has always been suggested as the smart move before investing in a piece of the vehicle that would cost 400% your annual income. To know if the product would do fanatically well or pathetically badly in practice, a test drive is a must.

Let us apply the same mindset in designing a ride-hailing application product. Instead of trying before purchasing, why don’t we try before we sell our product to the desired marker segment? In this case, a test drive would do your business a huge favor in knowing what could you have designed differently for the application and whether your business could go an extra mile in design a new ride-hailing app product that is well-suited to user experience.

A test drive, or ‘try before selling’ in this case, can help your business

  • Find out what your competitors offer and lack
  • Find out what mistakes your competitors keep making
  • Find out if other people are seeking a new and improved ride-hailing application

By implementing a test drive before launching, your business would be able to design a ride-hailing app product that truly honors the spirits of customer centricity. After all, it is the customers’ actual needs that count, just as how much you wanted to create a ride-sharing service that would actually listen to you and your colleagues’ needs in the first place.

Choose a design platform

There are two types of design platforms you could opt for your ride-hailing application, premade platform and custom-made. Depending on your preferences like budget allocation, aesthetical requirements, stability, security and maintenance of your new product, people at Designveloper would love to offer some of our 2-cents in whether to go for design templates or recruiting a design team for your new ride-hailing app product.

Design templates Custom-made design models
– Budget-friendly – the investment option that would not budge your bank account balance.
– Large availability of design templates from dedicated designers and developers in different cultures. Each culture would carry a certain vibe to your design.
– A ready-to-go design template is one Google search away from showcasing its features in your new ride-hailing product.
You could find pre-designed templates for your application from Material Design Kit, and Dribble.
– Each of the designs would be carefully customized and tested for the suitability of user experience. A ride-hailing app should be about convenience, practicality and, minimalism.
– Projecting your business image and brand personality onto the design by following the design process step-by-step. By doing this, you could ensure your business service and values resonate well with users, even if they are not in your market segment. Take Grab as an example: the iconic shade of leafy green has positioned the brand and increased brand recognition throughout its representation, from the green-themed interface to drivers’ green jackets and riders’ green helmets.
– You will inevitably have a unique design that cannot be mistaken for other ride-hailing app products within the same competition. Again, take Grab’s brand logo as an instance. The designer wittily used double vertical strokes for the four letters G, R, A, B which symbolizes the image of a road – the ultimate on-site presence of Grab.
– Quick bug fixing and stability of the new product. By recruiting a design team for the ride-hailing app, you could make sure the application would function smoothly and recover fast after each technical glitch.
– Search engine friendly. The most frustrating service in a lot of ride-hailing applications is that GPS does not really pinpoint your actual location and that you cannot pinpoint the exact location you wish to travel to on the app. A design team would certainly make this problem disappear by creating a search engine with precision and latest updates from Google Maps.
– Modifiability. Users can get tired of the same interface after having used your ride-hailing service for a long time. A refreshing look on your product would rid of the old vibes of an outdated application, offering a new design that pumps excitement into your users’ daily rides. After three years of launching the ride-hailing app in Vietnam, Viet users finally got to experience an entirely new outlook of Grab mobile application with a lot more features, including the integration of entertainment and social media, raising user engagement with the mobile app.

By hiring a design team for your ride-hailing app, you vocalize your commitment to the establishment of a serious and passionate business towards providing a user-friendly ride-hailing service. Beating the already-existing competitors would require a lot of investment and resilience. Taking up the first step of seriously co-working with a team of designers would certainly bring more valuable perspectives to your new ride-hailing application project.

A little sketching would go a long way!

In the world of editorial fashion magazines, mock-ups are necessities. By seeing beforehand what your product would appear in the eye of users, your business and your design team would be able to grasp a true sense of how your product could be perceived by users after launching. The ability to demonstrate a logical narrative of steps on your ride-hailing app would be further enhanced by early sketches of prototypes, which would make sure the application will be user-friendly and smoothly-functioned with the least number of steps as possible, saving precious time for your future customers.

For more information regarding choosing a perfect design fit for your business, check out our past projects here.

Creating a lot of sketches and test driving them before launching would require a great deal of attention to the graphic design of your ride-hailing application. In order to do so, it is advised your business listen to the customers of other ride-hailing applications. Remember how you and your colleagues used to complain about the existing ride-hailing apps getting in the way of their daily routine, causing them to be late for work and appointments? Yet users have no other choice since there is no other player in the ride-hailing business that provides user-friendly and time-saving service. By being attentive to users’ needs, your product would solve the paramount issue in the ride-hailing service, gaining you a huge competitive advantage in the ride-sharing market.

Time to lay the groundwork! 

There are 8 basic steps on how to design a ride-hailing application.

People at Designveloper have compiled several stages of the design process so that you could grasp a good idea of what it takes to design an entire ride-hailing product. For more information, please reach us out. We are more than happy to help you actualize your dream ride-hailing application.

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