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UX vs UI Design – What to Focus On in 2021

 / February 17, 2021

Many people are often confused by two terms: user interface and user experience, or UX vs UI. Usually, designers put these two in a single term – UX/UI design, making people think they mean the same thing when they don’t.

To clear the air, UX and UI are completely different aspects, and UX vs UI is a sound dichotomy. On the other hand, whether in product design and digital marketing, these two complement each other. That’s to say it is difficult to separate the two and end up with a top-quality product for your customers.

By the end of this article, you’ll understand what these two terms mean. You should also know what differentiates them, how they work together, and what’s worth your attention in 2021.

Let’s get started.

How Does UX Design Work?

As mentioned above, UX stands for user experience. It mainly focuses on the user’s interaction with a product or service and a company. The experience that users get when interacting with different business aspects relies on the UX design undertaken early when developing the product.

UX vs UI Design 1
Image from Pixabay

Ignoring UX when designing a product or service can be detrimental. A UX designer’s role is to determine the features that users would like you to include in the product. The more you meet their needs, the more they will interact with the business and purchase the product.

There’s more to UX design than sitting and deciding what would please your customers. It requires more coordination and consultation, especially with prospective users. When designing UX, you rely on previous user data from an application, website, or other product.

The designer should focus majorly on generating emotional reactions from users. The more delighted the user is, the better for the product and business. In product creation, UX design comes in first before you, as a developer, can think about UI design.

How Does UI Design Work?

UI design, in full, means user interface design. It is a complement to user experience and plays a critical role in product design and development. The user interface is mainly a graphic design of the product, application, or website. It can be anything from the textual content, imagery, buttons, etc.

UX vs UI Design 2
Image from Pixabay 

User interface design determines how the product will look like. It encompasses color determination, the font used in the text, and button sizes and shapes. UI designers aim at making an application or website as visually attractive as possible. The more stimulating it looks, the higher the user interactions.

UI design has evolved over the years and is now different in various aspects. The system preferences and customer expectations have changed, making the UI designer’s role different. As a UI designer, you work on voice, light, and gesture, which are more screenless aspects of an interface.

Consequently, there is a growing need for UI designers globally. With technology advancing from applications and websites to wearable technology and IoT, UI designers have limitless opportunities. Companies want to make their products for all backgrounds, ages, technical capabilities.

UX and UI Designs Work Together

We already mentioned what the dichotomy of UX vs UI really is, and how difficult it is to separate UX from UI design. For a company to sell its product, both designs have to be on their best to enhance user interaction. Therefore, you need high-quality tools to get the work done. Some of the best laptops for designers can help you create seamless user-experience platforms when designing your site. 

A business that’s developing an application, for instance, just hit the mark on both aspects for the best outcome. Starting with UX design, the business should interact with customers on features they’d like to see. Then, they should aim at making every suggestion available to the UI designer.

The UI designer should focus on putting the features in their rightful places. They should use the best color theme and use a clear font that all users can see clearly. Besides, they should label the buttons users need to click on to access services or products properly.

In general, the UI design team makes the application look enticing to the users’ eye. They make it attractive with imagery, animations, and short videos that describe their product or service. With all that, you’re more likely to attract a big audience to your company.

See also: Top 5 Best UX/UI Design Companies

UI vs UX: What to Focus on More In 2021

Both UI and UX are vital to the success of each other, despite involving different skill sets. You cannot boast of having a beautifully designed application or website that is difficult for users to navigate. That can be costly, and you may not eventually realize your objective or make any revenues from it.

UX vs UI Design 3
Image from Pixabay 

Also, you can have an easy-to-navigate product, but that doesn’t, in any way, compensate for poor UI design. An unpleasant app may turn off a large number of visitors who’d have done business with you. It is, therefore, necessary to ensure the application looks welcoming.

Both UX and UI designs have significantly changed. Now, users have bigger expectations and are likely to delete the application or click away from a website that doesn’t meet their design expectations. As a business, you should focus on the constantly changing customer needs and find ways to meet them.

It is worth mentioning then that there’s no specific aspect to focus more on in 2021. It would help if you could please the customer and make sure they interact with your business more. Therefore, I would encourage a balance between UX and UI in 2021 for a high investment return.

The Bottom Line

As I close, I would like to mention that these UX and UI are critical for good digital product or service performance. Neglecting either will not help you build your business with good user experiences. Conversely, a good balance between them can help you grow your product or brand and increase referrals.

Therefore, you should implement both designs simultaneously to get the desired results. UX will help you meet the customer’s needs more effectively and encourage them to interact with your brand. UI will help you grow your customer base and change how users interact with your product. 

See also: How to Tell If a UI/UX Design Company is Good to Hire?

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