Mobile Apps Development

Mobile App Development And Design: 12 Tips You Should Know

June 05, 2020

Mobile apps are predicted to thrive in the future. This is unsurprising news when approximately 3 billion mobile phone users were recorded in 2019, and this figure is projected to continue increasing. According to Liffoff, 80% of mobile time is used for apps. Of which, game apps are the most preferred category among Apple users (23%), versus nearly over 95% of tools, communication or business apps are mainly installed on the Android platform (Statista). This is truly a promising market, even during a period of crisis like the Covid-19 pandemic.   

However, building an app is not an easy task. Any projects can be less competitive if they fail to meet user’s demands, attract and retain customers. So those who want to engage in this rising market need to memorize 12 tips for successful mobile app development and design mentioned in this blog post. 

app development
Mobile app development and design (Source: Wearefram)

1. Know your target users

It is really important to identify who will be your potential customers. The answer cannot be “people of all kinds,” as you hardly develop any apps that can satisfy the whole public. 

mobile app development and design
Who will be target users (Source: Geekwire)

So you should determine target users in terms of age, gender, locations, behaviors, likes or dislikes. Undertaking surveys or giving essential questions on forums is necessary to support the understanding of market needs and ongoing trends. Also, you can build an MVP version of your app to see how your users react to it and which part of it can stop their interests in your app. 

2. Choose suitable features and technology

A successful app needs basing on the right technology. Not all businesses can afford a native app; yet fortunately, there are other options for them. Of which:

Native apps 

Building something native is a dream of various product owners, as it can leverage functionalities (albeit advanced such as complex networking), deliver high performance and great UX. Yet a native app is only developed by separate programming languages for different operating systems (OS). So you need at least two development teams to build apps on iOS and Android, let alone other systems. That costs you a fortune. 

mobile app development and design
Native app development (Source: Mind Inventory)

Cross-platform apps

These apps will share Software Development Kit (SDK), and be mainly developed on React Native, Xamarin and Flutter. They still have some native advantages, so run seamlessly and suit those on a limited budget. 

Hybrid apps 

Similar to cross-platform apps, hybrid ones also use code sharing, thus it’s able to reduce time and cost for development. They can be compatible with all devices, yet run quite sluggishly and hardly optimize the user experience.

Another consideration is the necessary features that should be included in apps to provide decent content. If users do not find anything they need from your app, for example, security for their personal information, they will not hesitate to delete it.

3. Keep up with the latest mobile app development and design trends

software outsourcing
Follow the latest technology trends (Source: Bitprime)

Tech world, in general, is always changing, and the app market is no exception. Of course, you do not need to build an app with the latest technology if the latter cannot satisfy the requirements of app development. Yet following the ongoing trends to know how the software world is working is a must. It helps you to be always well-informed and have the best choice of technology used on apps.

4. Build a simple, yet intuitive UI/UX app 

mobile app development and design
A simple app with great UI/UX design (Source: Dribble)

No one wants to use apps with various features that confuse them. So simpler apps are more accessible to your potential customers and facilitate user experience. However, “simplicity” does not mean apps only contain some basic functions with a poor appearance. It involves carefully planned registration processes, good in-app search or purchases and even an eye-catching interface. Therefore, well-designed UI and UX should be paid more attention during the phase of mobile app development and design.

5. Optimize your apps 

Users definitely do not want their apps to open or process too sluggishly, and to even occupy too much memory space. So developers should avoid any unneeded variables or attributes that can negatively affect the performance and speed of your apps.   

6. Limit ads and banners

outsourcing development
Curb on in-app advertising use (Source: App Samurai)

As one of the most prevalent app monetization strategies, in-app advertising accounts for 49% of revenues for non-game apps, versus 81% for games (Business of App). Due to its profitability, many providers are overusing ads, which can ruin the user experience and then led to the decision of uninstalling apps. Therefore, you should consider keeping ads limited or displaying adverts more wisely.

7. Facilitate ASO & SEO

Your great ideas finally turn to real apps, yet how can you advertise them to target users? Of various marketing tactics, ASO (App Store Optimization) and SEO (Search Engine Optimization) are key answers. By giving your apps suitable names with target keywords, you can increase the possibility of your apps known and found on stores and websites.

8. Facilitate offline access

mobile app development and design
Use apps conveniently without Internet (Source: Mix) 

There is a lot to do with the virtual world, as long as you have a well connected mobile phone. But what if no Internet access is provided? Take Youtube as an example. Those who have no premium account hardly listen to music offline on the app. This demotivates them to continue using it and consider other better music ones. When no recreational options are given offline, your apps will be removed. So any apps can keep their customers entertained even with no Internet, they will succeed to retain their loyalty.

9. Use the third party

mobile app development and design
Provide the third-party integration to your app (Source: Immigration Evisa)

Foody, the largest food and drink app in Vietnam, integrates Google Maps to give users directions to their searched restaurants. This saves them lots of time opening another map app and helps boost user experience, then improving user retention rate. However, any third-party integration is unnecessary if it is over-engineered. Hence thinking of them thoroughly before app development is what you can do to avoid a waste of resources. 

10. Test the mobile app development and design thoroughly before releasing

mobile app development and design
Testing before launch (Source: Open Source For You)

Testing products before introduction to the market is a vital step in mobile app development and design. It helps detect flaws and inconsistencies that need correcting before making your apps available online. Additionally, the appearance and features of apps will differently display on different platforms. So you had better ensure your apps run well on mobile phones and tablets, from iPhone to Samsung Galaxy S8, or even older models like Xiaomi Redmi Note 3.

11. Maintain and improve apps

Introducing apps to the market is just a part of your success. Please bear in mind that no technology is perfect, so the appearance of bugs or faults is inevitable. Regular updates to fix defects and better your apps are a good solution. 

12. Choose your suitable mobile development and design team

mobile app development and design
Choose the right people to develop apps (Source: Science Soft)

Whether your apps can be valued over those of your competitors, it still replies much on your development team who can turn your written ideas to a real product. In-house hiring or outsourcing does not matter than what developers specialize in and how capable they are. Also, good communication or cooperation is a very important factor. My friend struggled to work with a freelance developer and design to build her custom app, as no party understood the other. 

A 2018 report stated that 43% of users uninstalled their apps right after one week, and this figure doubled for two weeks. New to the competitive game, you can be easily defeated by rivals if you have no clear strategy for mobile app development and design, and then outstanding performance to attract customers. This blog post only helps you to know the rules before joining the lively market, as your later success depends much on which value you deliver to users.

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