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5 Compelling Reasons Your Website Should Be Responsive

September 13, 2016

The benefits of a responsive website are numerous. There is no doubt that it’s the age of mobile devices now. I know it sounds ridiculous but more people in this world own smartphones than toothbrushes. Mobile seems to become everything surrounding us from doing business, checking email, shopping or even playing the game.

Because of that insane increase of mobile devices, it’s a must for any kind of business to have a website that is mobile-friendly. Actually, it’s not a big problem. Usually, we have a website designed for desktop users and another one specifically developed for mobile users. But, the question is “Is it possible to have a website that can use for both desktop and mobile?”. Absolutely, it can! Responsive web design comes to your rescue.

Benefits of responsive website design for business

What is a responsive website?

Instead of explaining it words by words, let’s see it in action. Opening this blog on a desktop browser, then slowly make the browser thinner and wider. Do you see it? The layout magically adjusts itself to fit any sizes of the browser. That is how responsive websites work!

responsive website

With this design, instead of creating different websites for different devices, you just need to rearrange the elements to fit into any screen sizes. Your sites will look awesome everywhere. In other words, it ensures the website is effective and easy to use on any devices.

Benefits of Responsive Web Design

The benefits of a responsive website are numerous, but I’ve summed up the most important advantages that actually affect your business.

Easier to manage, lower costs

With traditional website style, you have to waste your time and squander your money to build a separate mobile website and a desktop one. Then, you need two separate content strategies, SEO campaigns, etc. Needless to say, how complicated it is! Responsive design will give you spaces to breathe. It’s much easier. You just need to build a single foundation, then it will run on the same strategies and campaigns.

Happier visitors, more potential customers

It’s really frustrated to zoom in and out, up and down, left and right on smaller device to read the content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business. Remember, people want convenience, not a challenge. Responsive design can help you relieve this stress.

When surfing a responsive site on a mobile device, you don’t have to zoom or shrink your screen anymore. The site will magically adjust to your screen size. Visitors will get a better experience. And as a result, you will get more happy visitors which also lead to more happy clients.

No risk of duplicity

Creating multiple version of your website can’t avoid releasing duplicate content for the same product. And in case you didn’t know, Google actually penalizes you for duplicate content. These penalties will hurt your ranking. Is there anything worse than that? Responsive web design helps you take away all this mess!

“Big Boss” – Google prefers it!

Quite simply, Google prefers responsive web design. They recommended it, they meant it, and you know they are really a big deal! As the proverb goes “If you are in Rome, do as Roman do“. There is no reason for you to go against the wish of Google unless you want to harm your SEO.

But why does Google prefer responsive design? In my opinion, there are 2 main reasons for this case. The first one is it’s more convenient for Google bot to evaluate your site instead of crawling multiple websites. Also, it’s much easier for users to share or interact with the website content. So, don’t hesitate to make your web a responsive one as Google recommendations.

Increase sales and conversion rates

What is business website for if not improves sales?
Besides all of the search benefits, it was clear that responsive website also has the ability to increase conversion rates which leads to increase sales. According to a study from Google “What Users Want Most from Mobile Sites Today” when users visited a mobile-friendly site, 74% of them said that they were more likely to return to that site in the future and 67% of them were more likely to buy on that site’s products or services.

Quite obviously, if you want to stay ahead of the competition, having a responsive website is the way to go.

In the end, it depends on your choice, whether you take it or not. But if you need help with a responsive website, we’re here to help you! Are there any other benefits of responsive web design not listed here? Feel free to let me know your thinking in the comments below

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