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7 Key Elements of a Modern Successful Website

Website Development   -  

December 07, 2016

Table of Contents

To help you narrow your focus, today we will take a look at seven key elements of good web design that can help you improve your website performance. Have you ever wondered what makes a stunning website? It might be something like the content, videos, images, etc. But you know it’s much more than that. There are a ton of small things you need to do in order to create a high-quality website. We can talk about it all day.

The 7 Key Elements of a Website

1. Call to action (CTA)

What exactly is it that you would like your potential customers to do when they browse your website? Do you want more newsletter subscribers, make a sale, provide information, or gather contact information?
Then include buttons that should be of a contrasting color and say exactly what you want them to do: Call Me, Shop Now, Contact Us, Let’s Chat, Sign Up, Buy Now.

Take this stunning website which is one of our successful products as an example, its CTA is very obvious and strong. See the full website at

A successful website must have the ability to convert visitors quickly into customers. So make your CTA as clear and as easy for potential clients as possible to take the next step.

Recommended reading: Why Web Design Is Important for Business?

2. About us

Where to sell your story? Yes, no place else but the “About us” page. The thing is many people seem not to be aware of its importance. The “About Us” page is usually their second thought. But let me unveil a secret, that page is one of the most visited pages on a successful website!

Therefore, it’s time for you to put some effort into making the “About us” page less boring. Do not write a long essays, just keep the page simple; give users just enough information. And remember it should be personal, compelling, and definitely up to date.

3. Contact Information

I don’t know about you, but nothing drives me nuts more than a website that makes me revisit their pages so many times to find out how to contact them. Hey, I found your site, I like it enough to stay and I want to do business with you, but guess what? I can not find your contact information. Are you serious?

So, please display your contact information on every page if possible. It should be RIGHT-THERE. You should also offer various options for potential customers to get in touch with you such as your email, your phone number, or a contact form. A good way to do this is to add contact information to all static headers and footers.

4. Responsive design

There is no doubt that it’s the age of mobile devices now. Mobile seems to become everything surrounding us from doing business, checking email, shopping, or even playing a game. Because of that insane increase in mobile devices, it’s a must for any kind of business to have a website that is responsive.

When I make the browser thinner and wider, the layout magically adjusts itself to fit any size of the browser. That is how responsive websites work!

Recommended reading: 5 Best Benefits of Responsive Web Design for Your Business

A website that isn’t optimized to be viewed on mobile means the page won’t be adjusted or fit onto the small screen. So, your visitors have to zoom in and out, up and down, left and right on smaller devices to read the content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business.

5. Simple navigation

If you want to stand out from the crowd, good navigation is the key factor you need to take care of. Navigation isn’t necessarily to be complicated. It should be easy to identify and easy to use.

Remember, people want convenience, not a challenge. The easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.

6. Fast-loading page

According to Hosting Facts, “A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load”.

Recommended reading: 5 Reasons Why Visitors Leave Your Website in 10 Seconds

Slow-loading pages may be a major reason why your visitors hit the “Back” button without regret. Nobody likes waiting for so long! There are tons of other options available out there, why would they waste their time waiting for your page to load?

7. Relevant content

A good website is one that not only works effectively but also provides relevant content that your audience wants. Content has to cater to the needs of the users. It should answer questions that have been posted by your audience.

Once your customers have found what they have looked for, they are likely to return to your site to find answers to any further problems.
Last but not least, make sure all content is SEO optimized using relevant keywords so your targeted audience can find your site.

Conclusion about key elements of good web design

When it comes to building a website, every designer might have different plans, but there is no way to avoid including these above key elements of good web design. Have you ever heard the saying: “The devil is in the details”? Well, keep an eye on these factors because it’s the little things that can make or break your whole website design.

While your website essentially represents your business’s face, why don’t you take the time to make it shine? Want help getting your website to sparkle? Talk to our team to see just what we can do for you!

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