Have you ever dreamt of software that can create fresh ideas, write engaging content, or even design realistic images one day? Now, this dream has come true with the emergence of generative AI tools, typically ChatGPT as a pioneer.
If you’re curious about these advanced tools, this article is the right place. Here, Designveloper will discover the growth of generative AI applications these days and the top 10 leaders in this realm. Get ready to unlock a new level of efficiency, creativity, and innovation for your business!

GenAI tools provide a variety of benefits that are transforming various industries. These tools can generate human-like text, create realistic images, compose music, and even write code. They can also automate repetitive tasks, provide personalized content, and enable more natural interactions with machines. By leveraging these tools, your team can enhance their productivity, engage more customers, and drive innovation.
With these benefits, the global market of generative AI applications is growing at a high speed, with a projected CAGR of 39.6% from 2024 to 2032. This development is fueled by advancements in machine learning, the availability of large datasets, and the need for decision-making AI capabilities in businesses.
Besides this massive growth, DSV also observes the advent of key trends that can shape the future of this industry:
Multimodal AI is becoming increasingly popular. One typical example of this model is Google Gemini. This model can process text, image, and voice data from multiple modalities within minutes. With this capability, it can help your business avoid human errors, foster decision-making in many tasks, and provide a more engaging user experience.
While large language models like GPT-4 have received much attention, there’s a growing interest in smaller models that are more efficient and accessible. Some typical SMLs include Llama 2 and Phi-2. These models can work on small datasets, run on lower-end hardware, and have lower carbon footprints. This makes them a sustainable option for deployment on smartphones or wearables.
Conversational AI is evolving to become more interactive and context-aware.
According to AIM Research, we’ll witness increased use of conversation AI by 2024, with 40% of business apps integrating this tech.
These models can understand the nuances of human conversation, remember past interactions, and even exhibit a sense of humor. They accordingly help handle common issues, tailor customer support, and more to increase customer satisfaction. Also, they can expedite customer data analytics and offer meaningful insights to improve your business processes.
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You’ve understood the growth of generative AI applications these days. But which tools are dominating this industry? Let’s find it out.

As a cutting-edge GenAI tool developed by OpenAI, ChatGPT uses advanced ML techniques to create human-like text based on the queries of users.
This AI model is trained on a diverse range of internet text, but it can also be fine-tuned on specific tasks to provide more accurate and relevant responses. For this reason, it’s widely used in customer service to handle queries, in content creation to generate articles, and more.
Apart from free accounts with unlimited messages, ChatGPT also offers three paid plans: Plus, Team, and Enterprise. The price starts from USD 20 per user if billed monthly. Besides, OpenAI also offers pricing plans based on language models, whether GPT-4 Turbo or Assistant AI.

Microsoft Copilot, formerly known as Bing Chat, is an AI assistant designed to help users retrieve information, answer questions, and engage in conversations. It uses advanced machine learning algorithms to understand user queries and provide accurate and relevant responses. It’s particularly useful in scenarios where users need quick access to information.
Microsoft offers a free plan. But you can upgrade to Copilot Pro with premium features and better performance at USD 20 per user/month. Besides, enterprises can use Copilot for Microsoft 365 at USD 30 per user/month.

Gemini, previously known as Bard, is a generative AI model developed by Google. Like other generative AI tools, Gemini applies advanced ML techniques to understand the nuances of human language. It accordingly can generate coherent and contextually relevant responses, making it a versatile tool in different business aspects.
Gemini is free. However, if your development team prefers to have an AI-powered assistant to help build and run apps, you can consider Gemini Code Assist at USD 19 per user/month if billed annually.

If you want a powerful tool that can generate an image based on your description, DALL-E will be a perfect option. Released by OpenAI in January 2021, DALL-E can automate the process of creating visuals by creating realistic and creative images from text descriptions.
OpenAI now offers two DALL-E versions. While DALL-E 2 no longer accepts new customers, you can access its third version through ChatGPT’s paid models or the OpenAI API. The price of DALL-E 3 depends on the image quality, resolution, and quantity.

Cohere Generate is a platform that utilizes the Command generative AI model to tackle text-based tasks for enterprises. Regardless of your experience with ML/AI, this tool helps generate text easily in your apps, thereby streamlining your workflow and potentially unlocking new creative avenues in writing.
Cohere offers free usage for learning and prototyping. If you move into the production phase, the price depends on model types (i.e., Command R+ or Command R), and input with output tokens.

Synthesia is among the best generative AI tools that create realistic virtual characters and environments for videos. This eliminates the need for traditional filming equipment or animation software. Accordingly, you can create professional-quality videos in minutes, not weeks.
Synthesia provides a free plan. But if you want to access more advanced features and content, consider its paid plans: Starter, Creator, and Enterprise. The price starts from USD 22 per month if billed annually.

Murf is an AI-powered voiceover platform. It allows users to convert text into speech using a variety of voice styles and accents. With Murf, you can create professional-quality voiceovers for your videos, podcasts, and more, without recording studios or professional voice actors.
Similar to generative AI tools, Murf also offers a free plan. To implement more projects and increase the time of voice generation, you need to upgrade to premium versions. They include Creator, Business, and Enterprise, starting from USD 39 monthly.
Recommended reading: How To Design A Successful Robotic Process Automation Workflow

Claude is an AI tool developed by Anthropic. It uses advanced AI techniques to handle vast amounts of data, streamline routine tasks, and more in a secure and precise way.
Claude is available for free with certain usage restrictions. You can unlock more features and increase usage by upgrading to Claude Pro at USD 20 monthly, plus any applicable taxes for your area.

GitHub Copilot is an AI-powered assistant designed to help developers write code. It uses machine learning to understand the context of the code being written and provides suggestions for completing lines or blocks of code.
Apart from a free plan, GitHub Copilot offers Team and Enterprise paid plans, starting from USD 3.67 per user/month.

Making a big wave in 2022, Stable Diffusion is a cutting-edge GenAI tool in image generation. Besides high-quality, realistic images, the tool also utilizes advanced diffusion models to create videos, audio, 3D, and coding languages.
Stable Diffusion offers open-source and free codes to download and run on different platforms. But if you want to use Stable Diffusion’s products for commercial use, you must register a membership for at least USD 20 per month.
The future of your business is brimming with creative automation, and generative AI tools are your key to unlocking it. This article has equipped you with the knowledge of why generative AI is a must-have, upcoming trends to watch, and the top 10 tools leading the charge.
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