Estimate project

MVP in Agile: Trends, Types, and Development Guide for 2024

MVP in Agile: Trends, Types, and Development Guide for 2024
Table of content

In today’s fast-paced world, the Minimum Viable Product (MVP) has emerged as a game-changer in the software development landscape. This concept, deeply intertwined with Agile methodology, allows your business to test your product ideas with minimal investment, gather valuable user feedback, and refine your offerings before full-scale development.

For those seeking to understand the intricacies of MVP in Agile, this comprehensive guide will serve as an invaluable resource. It’ll delve into the definition of MVP, explore the latest trends in Agile MVP development, and uncover the top five types of Agile MVPs with real-world examples. Additionally, you’ll embark on a step-by-step journey to creating an effective MVP using Agile methodology, ensuring that your product idea transforms into a tangible success.

So, if you’re intrigued by the potential of Agile MVPs, read on!

What is MVP in Agile?

In Agile, a Minimum Viable Product (MVP) is a basic version of a product with enough features to attract early customers. It’s a cost-effective way to test the market appeal of your product without fully developing it. 

MVPs are crucial in industries like software development, where they allow for quick user feedback and iterative improvement. They’re an indispensable part of Agile project management because this process is built on validating and iterating products based on user input. By providing early customer data, MVPs help you understand your audience’s needs and willingness to pay. Sometimes, customer reactions to your MVP can even change your product’s end goal and help you build a user-friendlier product. 

One renowned example of Agile MVPs is Burbn, a precursor of Instagram. Burbn was initially an app for location check-ins and meet-up photos. But it then evolved into Instagram when creators Kevin Systrom and Mike Krieger realized users preferred photo-sharing over location focus. This so-called MVP laid the foundation for the successful product, Instagram, by testing ideas and understanding user desires.

You already have a solid understanding of the MVP concept and it’s time to turn your gaze towards the future. Let’s explore the evolving trends in Agile MVPs that are not just making waves today, but are also anticipated to shape the software development landscape in 2024 and beyond.

AI & ML Integration

Harnessing the power of Artificial Intelligence (AI) and Machine Learning (ML), you can craft data-driven MVPs that not only swiftly adapt to market changes but also align with your business goals. This powerful duo benefits your business in various aspects:

  • Predictive Analytics: By analyzing historical data, AI and ML can forecast potential challenges, streamline timelines, and enhance resource distribution.
  • Automated Testing: AI and ML can take over the tedious task of manual testing, thereby saving time and effort.
  • Code Review: AI-powered tools like DeepCode can scrutinize code to pinpoint potential errors or suggest improvements.
  • Market Opportunities: AI and ML can uncover new market opportunities and insights that might otherwise remain hidden. These technologies provide a comprehensive view of the business landscape, guiding strategic decision-making and product roadmap development.
  • User Experience: Integrating these two technologies in your MVP development can help you detect the problems and identify the solutions quickly. Then, your team can build the MVP in Agile that effortlessly meets users’ needs and gives them positive experiences.
  • Compliance in Highly Regulated Industries: AI and ML can be leveraged to create models and algorithms for regulatory compliance in the healthcare or finance sector, ensuring your product’s adherence to rules and regulations.

Low Code Tools

The global low-code development platform market is poised for an astronomical rise, with a projected surge to $187.0 billion by 2030. This growth is primarily fueled by the wave of digital transformation sweeping across industries. 

In an era where rapid MVP release and streamlined development are paramount, low-code platforms emerge as a game-changer. They address these challenges and expedite the Agile MVP development process by enabling rapid prototyping and iterations. For this reason, they can offer a fast track to digital transformation and efficient product development.

Augmented and Virtual Reality (AR&VR)

AR and VR are transforming the MVP development process, ushering in a new era of innovation in many aspects:

  • Enhanced Prototyping: AR and VR allow the creation of lifelike prototypes, offering stakeholders and potential users a virtual interaction with the product, and providing crucial insights into its usability and appeal. 
  • Immersive User Testing: These technologies enable user testing in realistic scenarios. Users can explore virtual environments, interact with virtual objects, and provide real-time feedback, leading to data-driven refinements to the MVP in Agile. 
  • Cost-Effective Feedback Collection: AR and VR overcome traditional feedback collection challenges by enabling remote testing, allowing your business to gather diverse user feedback, resulting in a more user-centric MVP. Accordingly, they enable smarter decisions and improve user experience.
  • Reduced Development Time: Leveraging AR and VR in MVP development helps in early identifying potential flaws, speeding up the iterative process, reducing development time, and facilitating a faster product launch. This approach eliminates the need for expensive physical prototypes, streamlining the development lifecycle.


In light of numerous data breaches, 51% of organizations are planning to boost security investments, especially in incident response planning, employee training, and threat detection tools. This is particularly crucial in sensitive sectors like healthcare and finance. Therefore, when developing an MVP in Agile, it’s vital to ensure the product’s ability to secure confidential and private data.

Security is a key factor in user adoption. Assuring customers of robust security can lead to increased downloads. So, your MVP should offer seamless authentication with top-notch scripting and encryption, encouraging user engagement. 

Remote Development

Leveraging remote teams to develop the MVP in Agile frameworks has become a popular trend. This approach not only enables your business to tap into a pool of exceptional talent but also expedites the development process. It’s an ideal strategy for businesses looking to reduce overhead costs without sacrificing the quality of talent.

Remote teams infuse agility into your business, allowing you to quickly identify and address challenges as they arise. Equipped with the right tools and efficient processes, these teams can synchronize their efforts to enhance productivity and deliver superior results.

Top 5 Types of Agile MVPs with Real-World Examples

If you’re curious about the popular types of MVP in Agile, let’s explore our best picks illustrated with real-world examples.

Landing Page MVP

As the name states, this MVP involves crafting a compelling landing page to showcase your product idea, promote it, and gather potential user contacts. The landing page often includes product information, screenshots, and other pertinent details, allowing you to gauge user interest. Those who express interest by filling out the form provide valuable insights into the potential demand for your product.

Best used for:

  • Test a product idea without the need for actual development.
  • Build a list of potential customers.


  • No expenditure on product development.
  • Ability to build a database of contacts who could become early adopters.
  • Opportunity to test the pricing model by proposing various pricing tiers to gauge user preference.


  • Possibility of damaging your reputation if your promoted product may never be launched.
  • The data collected may not accurately reflect the real demand.

Example: Buffer

A prime example of this approach is Buffer. As a social media management platform, Buffer allows users to schedule their social content for automatic posting. 

Before developing the app, they created a simple landing page to assess demand. The landing page described the product and offered customers an option to view plans and pricing. Those clicking through the option were greeted with a message, “Hello, you caught us before we were ready,” and were invited to leave their contacts so that they would be informed when the platform was fully operational. 

This strategy allowed Buffer to gauge interest and build a potential user base before the product was even launched.

MVP Demo Video

A demo video MVP in Agile represents the essence of an idea or product and provides a glimpse into its potential value to early adopters. It’s a cost-effective and quick way to gauge user interest and gather feedback before investing in full-scale development.

Best used for:

  • Showcase your product to investors and audiences without substantial budget allocation.
  • Explain how your potential product works and gauge user interest with visuals.


  • Quickly introduce the product, fostering validated learning with minimal effort.
  • Effectively communicate the product’s concept, features, and benefits to a wide audience.
  • Cost-effective product idea testing without building the entire product.


  • Not offer the same level of interactivity and functionality as other MVP types.

Example: Dropbox

Before its official launch, Dropbox utilized a demo video to illustrate its product’s functionality and features. Despite its simplicity and limitations, the video resonated with viewers, drawing significant interest and growing the beta waiting list from 5,000 to an astonishing 75,000 overnight. 

This MVP strategy showcased the transformative power of engaging storytelling and effective communication in turning a nascent idea into a thriving $10 billion business. Dropbox’s journey underscores the potential of MVPs as a catalyst for success.

Single-Feature MVP

A single-feature MVP in Agile serves as a powerful tool to test the feasibility of a specific function. By isolating and testing a specific functionality, your business can gain valuable insights into user needs and preferences, ensuring that the feature aligns with market demand before investing in full-scale development. 

Best used for:

  • Validate a new feature or value proposition within an existing product. 
  • Test the viability of your core idea without the burden of developing an extensive suite of features.


  • Provide a strong focus on only one feature during development and testing.
  • Start with a one-feature product allowing for quick launch and user feedback collection. If the feature proves viable, the app can be incrementally expanded based on user needs and market demand. This minimizes risks and resources associated with product development.


  • Choosing the incorrect main feature for development can result in the product’s failure.
  • Testing only one feature can lead to the wastage of time and resources.

Example: Spotify

Spotify’s journey to music streaming dominance exemplifies the power of the single-feature MVP. Their initial MVP, a desktop app solely focused on music streaming, served as a pivotal test of the market’s appetite for such a service. The success of this MVP paved the way for Spotify’s remarkable growth and transformation into the industry titan it is today. 

Crowdfunding MVP

Crowdfunding MVPs emerge as a testament to the power of community support and collective belief in innovation. This approach involves presenting a product idea to a vast audience and seeking financial backing to transform that idea into a tangible reality.

Best used for:

  • Those who are confident in their idea (after identifying the demand for the product) and aim to raise funds for developing MVPs. It’s suitable for gaining potential user interest in the future product.


  • Validate a product idea without incurring the upfront costs of development.
  • Provide the necessary funds to transform an idea into a functioning MVP.
  • Generate a passionate community of early adopters, eager to experience the product once it’s developed. This early customer base provides valuable feedback and helps build momentum for the product’s launch.


  • The crowdfunding landscape is highly competitive. Nothing can ensure your product idea is sufficiently attractive to the audience, no matter how stunning.
  • Your business has to take responsibility towards backers. Regardless of whether you raise sufficient funds or not, it’s crucial to fulfill your commitments. This means you either have to develop and release the product as promised or refund the money. Hence, a well-developed plan is essential for both scenarios.

Example: Oculus

In 2012, Oculus VR initiated a Kickstarter campaign to raise $250,000. The campaign was a tremendous success, amassing a total of $2.5 million, ten times the initial goal. This not only confirmed the market demand for a high-quality, affordable virtual reality headset but also provided the necessary funds to develop their MVP in Agile.

With the raised funds, Oculus VR was able to develop its first product, a virtual reality headset. Oculus VR’s journey from a Kickstarter campaign to a billion-dollar company underscores the power of crowdfunding in validating and funding an MVP. It serves as a valuable case study for startups looking to leverage crowdfunding for their MVPs.

The Concierge MVP

The Concierge MVP involves providing personalized services (like healthcare plans) to a select group of users. In this model, you manually provide the service. Therefore, users are aware that they’re receiving services provided by humans, but not automated ones.

Best used for:

  • Test the idea of service software when your customers know that the services are offered by humans.


  • Provide a wealth of firsthand insights into customer behavior, preferences, and challenges. By observing how users interact with the manual services, you can identify the most common tasks and pain points. This information serves as a blueprint for developing an automated process that streamlines user experience.
  • Reveals which features are most valuable and frequently used. This data guides the prioritization of features in the development process, ensuring that the product focuses on the most critical functions.


  • Spend lots of time and effort training personnel to provide services manually.
  • Fear that automated processes seldom match the service quality that a human can offer.

Example: Airbnb

Airbnb, now a $30 billion company, started with a simple MVP in Agile development. The founders rented out their living space and created a basic website to validate the demand for peer-to-peer home-sharing. They offered air mattresses, free Wi-Fi, and breakfast, promising a unique networking experience. Rather than building new properties, they used their existing assets to test their assumptions. Today, Airbnb’s success is a testament to the power of Concierge MVPs in validating demand, minimizing risk, and transforming industries.

How to Develop an MVP Using Agile Methodology

So how can you develop an effective MVP in Agile? Let’s delve into the six key steps of the MVP development process that empower you to successfully build numerous MVP projects.

Identify the Problem

The first step in Agile MVP development is to identify the problem your product aims to solve. This involves stepping into your customer’s shoes and asking, “What challenges is my target audience facing?” and “What can this product resolve these challenges that couldn’t be solved before?”

Your solution doesn’t necessarily address all problems faced by potential users but resolves at least one. So, identifying the right need at the outset helps you establish the criteria for the product’s success.

Conduct Competitor Research

Once you’ve pinpointed the challenges and potential remedies, it’s crucial to survey the existing market landscape. Assess how similar products are faring and their impact on the target audience by using reputable resources like Google Trends, SEMrush, or Spyfu. These tools help your business in keyword research, competitor analysis, or even a deep understanding of market shifts. 

In this stage, you can embrace the successful strategies of your competitors, but also take heed of their missteps. This deep understanding accordingly enables your better-informed decisions to build an effective MVP in Agile development.

Set Clear Objectives

Once you’ve gathered enough data and research to shape your future product, it’s time to set clear, measurable goals. For instance, if user engagement is your focus, aim for a goal like “X% increase in user sign-ups within Y months.” 

Further, you should carefully choose features that are essential for your MVP to meet its objectives. This approach helps you allocate resources effectively and avoid unnecessary features in the initial version. Don’t forget to establish a clear timeline for the development and launch of your MVP to keep the project on track. 

Using Agile practices such as user stories, daily stand-up meetings, and retrospective sessions, you can foster collaboration and transparency among team members, ensuring that the entire team is aligned on the MVP’s objectives and progress.

Choose the Right Tech Stack

Choosing the right technology stack for your MVP in Agile development is vital as it influences performance, scalability, and development speed. Opt for a stack that allows scalability, fits your budget, and has strong community support. Moreover, you should prioritize security measures, especially for sensitive user data in highly regulated sectors like healthcare or finance. 

Before finalizing your choice, test and validate to ensure your selected tech aligns with your project’s requirements. This strategic approach ensures an efficient and effective MVP build. Besides, don’t forget to consider project management tools or communication channels to facilitate the tracking of your team’s progress and effective collaboration.

Build, Test, and Measure

Once all the necessary preparations are complete, the journey of transforming your abstract concept into a tangible product begins. In the Build stage, your MVP is developed to test assumptions and formulate hypotheses about your concept’s viability and potential success. Developing the MVP in Agile needs to be meticulously aligned with your pre-established objectives and count your product’s core features.

Coming to the Test phase, you can define whether real progress is achieved or not by sharing the MVP with potential users or stakeholders to gather and measure their feedback. Then analyze user responses to understand what works well and what needs improvement.

Clearly defining testing objectives also helps in the evaluation of your MVP’s success or feasibility. So ask yourself which aspects of the product you want to assess during testing, from usability and functionality to performance. Further, you should scrutinize the technical aspects of your MVP, including loading times, responsiveness, and potential bugs. 

Iterate MVP Development

The MVP development isn’t a one-time event, but an ongoing cycle of improvement that strives to perfect your product. Through a continuous cycle of testing, feedback, and upgrades, your Agile team can mold the MVP to better align with user needs and market demands. 

Agile practices, such as user stories, daily stand-up meetings, and retrospective sessions, are the tools that foster collaboration and transparency. They ensure that the entire team is marching in unison towards the MVP’s objectives and progress.

By embracing Agile methodologies, you can effectively iterate your MVPs, transforming them from rough prototypes into polished products that resonate with users. It’s an iterative approach that minimizes the risk of failure, ensuring that resources are directed towards features that truly matter. 


In this fast-paced world, embracing the power of MVP in Agile is your key to success. This guide has taken you on a journey through the latest trends, types, and a step-by-step development guide for creating an effective MVP. Remember, MVP in Agile is not just about building a product, it’s about delivering the simplest solution to your audience’s problems. 

If you’re ready to transform your product idea into a tangible success, Designveloper is here to help. Reach out to us and let’s create something amazing together!

Also published on

Share post on

Insights worth keeping.
Get them weekly.



Enter your email to receive updates!

Let’s talk about your project
What's type of your projects?