[TOP] 10+ Best SERP APIs for Google Search Results in 2025
November 25, 2025
SERP APIs deliver structured data from search engine results pages. They enable businesses to track rankings, analyze competitors, and gather market insights without manual scraping. These tools handle proxies, CAPTCHAs, and parsing to provide clean JSON outputs.
The best SERP API depends on your data quality needs, team’s scale, and integration workflow. Each solution differs in accuracy, freshness of data, supported search engines, geo-targeting options, speed, uptime commitments, pricing transparency, documentation depth, and extra capabilities such as proxy pools or AI-ready structured fields.
SerpApi leads with most features and popularity. ScrapingBee offers overall value. Oxylabs suits enterprise needs. Serper excels in speed and simplicity. ZenRows provides flexibility. For free options, Serpstack includes a forever free plan with 100 requests per month. These choices address diverse demands from startups to large operations. Now, explore the top APIs in detail. Rankings stem from accuracy, speed, pricing, and features. Below, a table summarizes key metrics:
| API Name | Starting Price | SERP Types | Speed | Best For |
| SerpApi | $75/mo | Organic, images, videos, ads, news | 2.5 | Comprehensive features, popular use |
| ScraperAPI | $49/mo | Organic, ads, snippets | 3 | General web scraping integration |
| Serper | $50/mo | Organic, related searches | 1.5 | Speed and simplicity |
| Scrapingdog | $40/mo | Organic, ads, snippets | 1 | Affordable high-volume scraping |
| ScrapingBee | $49/mo | Organic, images, videos | 2 | Overall value and ease |
| Oxylabs | $49/mo | Organic, ads, related | 2 | Large-scale enterprise needs |
| Bright Data | $0.75/1k PAYG | Organic, maps, shopping | 0.5 | Enterprise-grade data collection |
| ZenRows | $69/mo | Organic, videos, shopping | 2 | Flexible custom tasks |
| DataForSEO | PAYG ~$2/1k | Organic, paid, local | 3 | Affordability and scalability |
| Apify | Free limits, $49/mo | Organic, custom extracts | 13 | Browser-based scraping |
| Zenserp | $29.99/mo | Organic, images, news | 2 | Budget-friendly projects |
| Serpstack | Free 100/mo, $29.99/mo | Organic, images, news | 2 | Free entry-level access |
1. SerpApi (most popular)

SerpApi is considered friendly to developers. It offers a polished API playground, as well as SDKs and ready-to-use code in different programming languages (e.g., Python, Ruby, or JavaScript). You can easily integrate the API into your platform by leveraging one of their libraries in your preferred language or copying and pasting the following code:

Whether you want to retrieve featured snippets, ads, videos, maps, shopping results, or any useful data, SerpApi gets you covered. The best part of SerpApi here is it transparently handles CAPTCHAs, proxies, and other technical scraping problems on your behalf. In particular, it uses real browsers (not just scripts) to open search engines like Google, which makes results look exactly like what humans see. It also offers CAPTCHA-solving technology to get through Google’s attempt to block automated access (if needed). Further, it delivers you well-organized data in JSON for easy use and analysis.
SerpApi also integrates unique advanced features to support data scraping as follows:
- Real-time Google SERP extraction with high accuracy
- Support for organic, ads, images, news, videos, maps, local pack, and shopping
- Built-in proxy management and CAPTCHA solving
- Location-specific and device-specific search emulation
- JSON response with structured fields for AI/ML workflows
- Strong documentation, sandbox mode, and SDKs for multiple languages
SerpApi fits teams that prioritize accuracy, speed, and API stability. It works well for SaaS products, SEO agencies, enterprise search tools, and AI systems that rely on consistent structured SERP data. If your workload requires broad SERP coverage and predictable performance under heavy traffic, SerpApi remains a safe pick.
Pricing
- Free plan for 250 searches/month
- Developer at $75/month for 5,000 searches (no US Legal Shield)
- Production at $150/month for 15K searches (including US Legal Shield)
- Big Data at $275/month for 30K searches (including US Legal Shield)
- Enterprise: tailored plans depending on your custom volume and requirements.
FURTHER READING: |
1. 10 Best B2B Marketing Automation Platforms in 2025 |
2. Web Scraping with LangChain: Tutorial for Beginners |
3. 10+ Best Web Scraping Tools (Free & Paid) |
2. ScraperAPI

ScraperAPI is a cloud-based scraping tool that allows both startups and large enterprises to extract data from search engines and other websites.
Its SERP Scraper API is highly recommended for its ease of use. Accordingly, the service handles the complexities of SERP scraping with advanced features like smart IP & header rotations, advanced anti-bot bypassing, fingerprint management, and CAPTCHA handling. This allows it to stay 100% GDPR and CCPA compliant while retrieving reliable, accurate SERP data formatted in JSON or CSV files.
Further, this SERP scraping tool supports customizable requests, from rendering JavaScript-based content and targeting specific geolocations to customizing HTTP headers. Have no coding background? Don’t worry! Select the Google Search template in DataPipeline to build an entire scraping process and let the tool automate search engine scraping in a few clicks.
The tool uses a simple Post() request to handle small to massive workloads at a near 100% success rate. Further, you can scale your data extraction for even the toughest domains with its Async Scraper service without requiring infrastructure management, which makes it ideal for scalable projects.
ScraperAPI works best for teams that scrape not only Google but also multiple sources. It supports ranking tools, data aggregators, and large scraping pipelines where the team wants to unify infrastructure under one API.
Pricing
All of ScraperAPI’s paid plans cover a 7-day free trial with 5,000 API credits:
- Hobby: $49/month with 100K API credits (for only US & UK regions)
- Startup: $149/month with 1M API credits (for only US & UK regions)
- Business: $299/month with 3M API credits (for all countries)
- Scaling: $475/month with 5M API credits (for all countries)
- Enterprise: custom pricing
3. Serper

Serper built a reputation as a lightweight, fast, and developer-friendly Google SERP API. It focuses on speed, clean JSON output, and simple integration. Because Serper avoids heavy infrastructure overhead, it delivers results quickly and keeps response times low. This makes it ideal for teams that need direct access to organic results, People Also Ask, featured snippets, or AI-ready structured fields without dealing with complex scraping configurations.
Key Features
- Real-time Google Search extraction
- Organic results, PAA, featured snippets, and knowledge panels
- Fast JSON output optimized for AI workflows
- Simple REST endpoints
- Global geo-targeting support
- High request throughput
Serper suits teams that want speed and simplicity. It’s ideal for lightweight apps, prototypes, AI agents, or tools that rely on quick keyword checks and structured organic data. Developers who need minimal configuration and rapid integration can move fast with Serper.
Pricing
- Starter at $50 for 50,000 credits (about $1.00 per 1,000)
- Standard at $375 for 500,000 credits (about $0.75 per 1,000)
- Scale at $1,250 for 2.5M credits (about $0.50 per 1,000)
- Ultimate at $3,750 for 12.5M credits (about $0.30 per 1,000), focused on high‑volume users and AI/search products.
4. Scrapingdog

Scrapingdog is a web scraping service that allows you to extract data from Google Search, Bing Search, Amazon Product Data, and other search engines. It offers numerous dedicated APIs that can process over 400 million requests monthly without compromising performance and reliability. The results are returned in LLM-ready Markdown or JSON formats.
The service takes care of challenging tasks, making data collection and retrieval effortless for you. Particularly, it can:
- Use various instances of headless browsers to render JavaScript-heavy content, ensuring the fetched data aligns with what real users view.
- Switch between 40M+ proxies to bypass the rate limit, avoid blockage, and achieve successful outcomes.
- Automatically adapt its APIs to the layout changes of search engines.
Its APIs are easy to use with a clear, intuitive dashboard where even non-coders can paste a URL, pick input parameters, and start extracting their desired data. The service also integrates a visual scraper builder to configure APIs without writing code, as well as support multiple languages through REST-style API integration.
Scrapingdog works best for teams that need reliable SERP data at low cost. It’s ideal for students, small projects, and cost-conscious startups.
Pricing
Upon signup, your account will receive 1,000 free credits for a 30-day free trial. Upgrade to the following paid plans when your demand changes:
- Lite: $40/month for 200K credits
- Standard: $90/month for 1M credits
- Pro: $200/month for 3M credits
- Premium: $350/month for 6M credits
5. ScrapingBee (overall)

ScrapingBee is a developer-focused scraping API that includes a dedicated Google Search endpoint. It simplifies SERP extraction while offering good value and steady accuracy. Because ScrapingBee abstracts away browser rendering, proxy rotation, and blocking defenses, developers can focus on data extraction.
Key Features
- Google-specific SERP endpoint
- JavaScript rendering
- Automatic proxy handling
- Organic, ads, shopping, and maps support
- Clean JSON responses
- API libraries for multiple languages
ScrapingBee serves small to midsize teams seeking a low-friction, cost-effective way to collect SERP data. It supports SEO reports, rank trackers, AI models, and internal analytics dashboards.
Pricing
- Free trial with 1,000 API calls (no credit card).
- Freelance at $49/month for around 250,000 credits
- Startup at $99/month for about 1,000,000 credits
- Business at $249/month for 3,000,000 credits
- Business + at $599/month for 8,000,000 credits
6. Oxylabs

Oxylabs is one of the world’s largest proxy service platforms. It offers premium proxy solutions and web scraping tools to help your business retrieve data from different search engines and websites on a massive scale.
One of the outstanding products of Oxylabs is its SERP Scraper API. This service helps you discover various results from the most popular search engines like Google, Bing, Yahoo, or Yandex. Accordingly, you can offer the API with your preferred input parameters, like search query, localization, and interface language, to get timely and reliable data in HTML or structured JSON format.
Oxylabs features OxyCopilot, an AI-powered assistant, to simplify SERP scraping workflows. By entering your prompt in the Scraper API Playground, this intelligent bot will instantly generate code to scrape queries and parse instructions. This reduces manual coding from SERP data extraction.
In addition, Oxylabs SERP Scraper API comes with a variety of smart features to collect real-time data seamlessly. These features include:
- Automatically choosing and rotating proxies across 195 countries by using machine learning.
- Rendering JavaScript-based content with only one line of code.
- Generating AI-driven fingerprints (HTTP headers, JavaScript behavior, and browser signals) to avoid scraper blocking.
- Automatically retrying and bypassing CAPTCHA to avoid interrupting data retrieval.
- Using machine learning to identify and adapt to different response formats.
- Scheduling automatic scraping tasks to run at specific times.
- Using XPath or CSS selectors to write your own parsing logic for exact data retrieval.
Oxylabs is ideal for enterprise SEO platforms, regulated industries, and global organizations that need at-scale extraction with minimal downtime. Its infrastructure supports demanding workloads.
Pricing
- Free for 2,000 results
- Micro with $49 + VAT/month (for 98,000 results)
- Starter with $99 + VAT/month (for 220,000 results)
- Advanced with $249 + VAT/month (for 622,500 results)
7. Bright Data

Bright Data’s SERP API helps you handle the hard work, like automated proxy management, JavaScript rendering, CAPTCHA solving, browser fingerprinting, and IP rotation. Further, it automatically adapts to changes in search engine structures, prevents IP blocking, and extracts correct, reliable data all the time. The service also uses a vast proxy network that complies with legal standards, such as GDPR or CCPA.
Bright Data’s SERP API allows you to access a massive IP pool across 195 countries by using different search parameters, like keywords, data types, geolocation, or languages. It’s developed for high volumes of requests with 99.99% uptime for different use cases, from SEO tracking and price comparison to ad intelligence. The results will be returned in JSON or HTML format for easy integration into any platform.
Bright Data is designed for enterprise SEO platforms, global agencies, and companies that require strict accuracy, large-scale SERP tracking, or regulatory support. Its infrastructure suits high-volume workloads and mission-critical search intelligence operations.
Pricing
All of Bright Data’s paid plans now come with a free trial:
- Pay as you go: $1.5 for 1K results
- Growth: $1.3 for 1K results or $499/month
- Business: $1.1 for 1K results or $999/month
- Premium: $1 for 1K results or $1,999/month
- Enterprise: custom pricing
8. ZenRows

ZenRows offers flexible scraping with anti-blocking capabilities and a SERP-focused endpoint. It gives teams freedom to send custom queries, apply transformations, and extract structured data from Google.
Key Features
- Google SERP scraping endpoint
- Browser rendering
- Anti-blocking smart routing
- Custom extraction rules
- Location and device targeting
- Bulk request support
ZenRows suits engineering teams that want control over the scraping logic. It’s ideal for AI pipelines, SEO data workflows, and research tools that need adaptable SERP extraction.
Pricing
- Free trial (14 days, 1,000 basic results)
- Developer at $31.50/month for 3M basic results
- Startup at $58.50/month for 12M basic results
- Business at $135/month for 36M basic results
9. DataForSEO

DataForSEO is a comprehensive API stack that helps resolve digital marketing and SEO-related problems based on data. Its SERP API uses a proprietary system of trustworthy proxy pools and extensive server infrastructure to offer you real-time SERP data retrieved from a wide range of databases, like Google and Bing SERPs.
Thanks to its intuitive tooling, you can leverage the service without coding knowledge. Also, it offers detailed documentation that explains how the API works, as well as GUI tools to monitor what’s going on (e.g., how many requests you’ve made or your API limits). Besides, the system can handle more than 607 million Google SERP per day with a 99.95% uptime guarantee. This makes the service ideal for scaling from small projects to enterprise-wide usage.
In addition to these features, DataForSEO’s SERP API can allow you to:
- Capture data back in 2019, which is useful for benchmarking and trend analysis.
- Deliver results within 6 seconds or less
DataForSEO fits large SEO tools, enterprise platforms, and ranking technologies needing scalable, structured SERP data. It supports teams building commercial products where accuracy, consistency, and predictable bulk handling matter.
Pricing
DataForSEO offers the pay-as-you-go pricing method. API-based pricing varies based on how fast you want to get results and how many additional details you want to include in your query.
- Standard Queue: $0.0006/SERP page (turnaround uptime of up to 5 minutes)
- Priority Queue: $0.0012/SERP page (turnaround uptime of up to 1 minute)
- Live Mode: $0.002/SERP page (turnaround uptime of up to 6 seconds)
Adding extra components (like AI Summary endpoints, Screenshot endpoints, or YouTube SERP API), parameters, and the number of search engine results can increase your final cost. Further, the company requires $50 as a minimum payment amount.
10. Apify

Apify provides a huge collection of ready-to-use scrapers (called Actors) with more than 6,000 templates for your web scraping and automation projects. These scrapers allow non-experts to access various search engines, typically Google, to extract a broad spectrum of data, like organic links, paid results, featured snippets, ads, AI overviews, video listings, and more. Additionally, Apify offers JavaScript or Python SDKs for developers to write custom logic, as well as provides popular tools (e.g., Slack or Google Sheets) to seamlessly integrate scraped data into their workflows.
Apart from these features, Apify SERP Scrapers are well-known for:
- Their ability to process huge workloads of an estimated 4 billion web pages monthly with 99.95% uptime.
- Anti-blocking measures (e.g., auto proxy rotation or random user-agent strings) to maintain near-human behavior and keep results consistent.
- Their ability to simulate a real web browser by using headless Chrome or Chromium to reliably load JavaScript-based pages and get complete, accurate results.
- Strict compliance with industry standards (e.g., GDPR, CCPA, or SOC2)
- Their robust infrastructure that supports distributed scraping, proxy management, scraping executions, and scalability without the need to reconfigure the system.
Apify fits engineering teams that require custom scraping logic, multi-step workflows, or integration of multiple search sources. It’s a natural fit for complex data automation projects.
Pricing
- Free plan with $5 free credits used to run Actors, compute power, proxies, and storage (equivalent to $0.4/compute unit).
- Starter with $39/month (or $0.4/compute unit)
- Scale with $199/month (or $0.3/compute unit)
- Business with $999/month (or $0.25/compute unit)
- Enterprise: custom pricing
The final cost will increase if you integrate Apify’s add-ons into your plan. These add-ons include:
- Concurrent runs (allowing multiple instances of a scraper to run simultaneously): $5/run
- Actor RAM (memory amount used by a scraper during its execution): $2/GB
- Datacenter proxy (non-residential IPs from data centers for automation tasks or less-protected web scraping): from $0.6/IP
- Priority support (faster response times & dedicated support): $100
- Personal training: $150/hour
11. Zenserp

Zenserp is developed for simplicity with a developer-friendly dashboard and clear documentation with code samples in different programming languages (e.g., Python, Ruby, or Golang) for seamless integration into your system. The service also offers a shortcut by using Postman to help developers test and explore APIs without coding, making it easy to see all the endpoints and run example requests immediately. Premium paid plans also come with concierge onboarding and a dedicated account manager for those who want a smooth setup.
Zenserp is a great choice for scalability as it offers a robust infrastructure that supports real-time scraping and processes millions of API requests per day. It also guarantees 99.9% uptime to offer precise, trustworthy search results from all the search engines.
Some of its unique selling points include:
- An extensive request builder to transform your queries into production-ready code snippets.
- Highly scalable performance, no matter how high your volume is.
- Full snippet coverage and new SERP snippets that are consistently updated when they’re added by search engines.
- Global, geolocated results.
- Email notifications when your monthly usage reaches 90% and 100%, giving you enough time to adapt your plan and avoid interruptions.
Zenserp fits startups, SEO teams, and AI side-projects that need consistent SERP data without heavy configuration. It’s a strong option for prototypes and mid-volume workflows.
Pricing
Simple and Economical pricing:
- Free for 50 searches/month
- Small with $$49.99 /month and 5K searches
- Medium with $129.99 /mo and 20K searches
- Large with $249.99 /month and 50K searches
- Very Large with $499.99 /month and 120K searches
High-Volume pricing:
- Premium with $699.99 /month and 250K searches
- Professional with $1,399 /month and 750K searches
- Enterprise with $1,599 /month and 1M searches
How to Choose the Best SERP API?
Selecting the right SERP API starts with understanding your user intent and project goals. Are you building a simple keyword tracker, an enterprise-grade analytics dashboard, or an AI-powered search tool? Match the API to your needs by prioritizing factors like data freshness for real-time apps or cost efficiency for bootstrapped projects. This ensures you avoid overpaying for unused features or underdelivering on performance.
Here are key criteria tailored to common scenarios:
- Enterprise operations: Focus on scalability (e.g., millions of requests/month), 99.99% uptime, dedicated support, and compliance—Bright Data or Oxylabs excel here.
- Startups: Prioritize low starting prices ($0–$50/mo), free trials, and ease of use—Serper or Zenserp offer quick wins without complexity.
- Local SEO: Look for granular geotargeting (city/ZIP level) and map pack support—SerpApi or DataForSEO provide precise location-based results.
- Big-data analytics: Emphasize high concurrency, JSON depth, and export options—Oxylabs or Bright Data handle massive volumes reliably.
- AI/ML projects: Seek AI-ready structured data, low latency (<2s), and easy integration with models—Serper or ZenRows integrate seamlessly with LLMs.
Technical Considerations When Integrating SERP APIs
Most SERP APIs impose rate limits (e.g., 100–1,000 requests/minute) to prevent abuse and ensure fair usage, with throttling kicking in if exceeded—resulting in delayed or rejected requests. Request caching is a game-changer: APIs like SerpApi and Serper store recent results for 1–24 hours, slashing costs for repeated queries by up to 90% and improving response times.
Proxy types matter for reliability. Residential proxies (real user IPs) from providers like Bright Data evade blocks effectively but cost more ($3–$10/GB). Datacenter proxies are cheaper ($0.5–$2/GB) and faster but get detected easier by Google, leading to higher failure rates (up to 20%).
Best practices for integration:
- Implement retry logic with exponential backoff (e.g., wait 1s, then 2s) for failed requests.
- Use efficient parsing strategies like jq for JSON or Python’s Pandas for bulk data.
- Normalize data (e.g., standardize ranking formats) for cross-API consistency.
- Monitor uptime with tools like UptimeRobot and set alerts for >1% downtime.
- Handle regional variations by always specifying “gl” (country) and “hl” (language) params.
Designveloper specializes in custom SERP API integrations, handling rate limits, proxy management, and caching optimizations to deliver seamless, scalable solutions—saving you weeks of development time. Contact us today to build your SERP-powered solution.
FAQs
What is a SERP API?
A SERP API is a service that fetches and structures Google (and other engines’) search results in JSON format, including organic rankings, ads, featured snippets, and more. It handles scraping complexities like proxies, CAPTCHAs, and anti-bot measures, allowing developers to focus on analysis rather than infrastructure.
Which is the most accurate Google SERP API in 2025?
Bright Data edges out as the most accurate in 2025, with a 99% success rate and real-time data thanks to its premium residential proxies and AI parsing. Oxylabs follows closely for enterprise users, both outperforming others in handling personalized and local results without errors.
Are SERP APIs legal and compliant with Google’s guidelines?
SERP APIs operate in a gray area—Google’s TOS prohibits scraping, but reputable providers like SerpApi use ethical proxies and comply with robots.txt where possible. They’re legal for personal/commercial use in most jurisdictions, but avoid reselling raw data to stay compliant.
What’s the cheapest SERP API available today?
Serpstack offers the cheapest entry with a forever free plan (100 searches/month) and $6/1k requests. For paid, Scrapingdog and ZenRows tie at $0.2/1k, making them ideal for high-volume needs without breaking the bank.
How do SERP APIs differ from web scraping libraries?
SERP APIs are fully managed services providing ready-to-use structured data, proxies, and maintenance—pay-per-use with no setup hassle. Libraries like BeautifulSoup or Puppeteer require you to handle proxies, CAPTCHAs, and scaling yourself, which is free but time-intensive and error-prone.
Can I use a SERP API to track local SEO results?
Yes, most top SERP APIs (e.g., SerpApi, DataForSEO, Zenserp) support local tracking via geotargeting parameters for countries, cities, ZIP codes, or coordinates. They capture map packs, local rankings, and reviews, essential for monitoring Google Business Profile performance.
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