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Android vs iPhone Users: A Detailed Comparison in 2024

Software Development   -  

March 25, 2024

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In the world of smartphones, two names stand out: Android and iPhone. These two giants dominate the market, shaping the way we communicate, work, and play. But is there any difference between Android vs iPhone users? This article will help you answer this question by exploring key aspects such as market share, demographics, and user preferences. 

So, if you’ve ever wondered about the real differences between Android and iPhone users, stay tuned!

Android vs iPhone Users: Market Share

Android vs iPhone users market share (2024)

When it comes to the global market share, Android takes the lead with about 71% in 2024. On the other hand, iOS holds an approximate 28% share. This shows that a significant number of smartphone users worldwide prefer Android over iPhone. 

Why is this the case? The answer lies in Android’s open-source software. As such, this software can be freely installed on any smartphone device, allowing manufacturers to use and adapt the operating system for their own devices. This has led to many manufacturers (typically Samsung, Google, or Huawei) producing Android devices and opening up various options in terms of price, features, or design. This diversity caters to a broad spectrum of consumer preferences and budgets, contributing to Android’s large market share.

However, the story between Android vs iPhone users changes when we look at regional variations. In North America, iPhone dominates with a 57.55% market share, leaving Android with 42.04%. This is a stark contrast to the global trend and shows the unique preferences of the American market.

In other regions, Android is still the preferred choice. Its market share in Arica is typically 88.37%, significantly exceeding iPhone’s 9.88% share. This dominance extends to South America and Asia as well, indicating a strong preference for Android in these regions.

Recommended reading: What is a Wireframe for an App: A Detailed Guide for Beginners

Android vs iPhone Users: User Demographics

The difference between Android vs iPhone users also lies in their demographics. Now, we’ll consider this aspect in terms of income, age, and gender.

Average Income Levels

Average income levels between Android vs iPhone users

On average, iPhone users have a higher income compared to Android users. According to the 2018 study by Slickdeals (a US-based eCommerce website), iPhone owners have an average salary of USD 53,251, whereas Android users earn a lower compensation of USD 37,040. Interestingly, iPhone users reported spending a monthly average of USD 101 on tech commodities, almost doubling that of their Android counterparts.  

Today, this trend seems unchanged. Asymco found that iPhone users are considered 7.4 times more valuable than Android peers. In other words, the monthly revenue the global app store acquires from iPhone users was USD 10.4, versus only USD 1.4 spent by Android users. 

All these figures indicate that the affordability of Android devices might make them more appealing to those with lower incomes. Meanwhile, as Apple has positioned itself as a premium brand, the high price point of iPhones is often associated with high quality, and owning an iPhone could be seen as a status symbol. This could attract individuals with higher incomes who view the purchase of an iPhone as a reflection of their lifestyle and status.

Age Demographics

Age between Android vs iPhone users in the US (2021)

The age demographics of Android vs iPhone users also show interesting patterns. Gen Z and Millennials are more likely to prefer iPhones. A 2021 survey found that 58% of smartphone users aged 18-34 years were using iPhone as their main device. However, U.S. users between 35 and 54 years old preferred using an Android phone (53%).

The preference for iPhones is significantly high among US young smartphone users in 2023. According to Bloomberg Intelligence, the iPhone’s user base might increase by 7% every year, fueled by the adoption rate among Gen Z. This growth could propel a 10% increase in revenue, considering modest price increments.

For Gen Z consumers, the most crucial factor when buying a smartphone is camera quality, with about 50% of survey respondents citing this as the most important factor. This suggests that this demographic is more likely to choose the higher-end Pro models like iPhones as they’re equipped with more advanced camera systems. 


Gender between Android vs iPhone users (2023)

Statista indicated that more female users use iOS devices (31%) than their male peers (28%) in 2023. This indicates that iPhones enjoy almost equal appeal across genders, with a slight lead among females. But why is this case?

The reasons behind this trend could be multifaceted. One possibility is that Apple’s marketing and branding strategies have been successful in appealing to women. Apple’s focus on design aesthetics, user-friendly interface, and a wide range of apps might be factors that attract more female users.

On the other hand, Android appears to have a broader appeal, with 60% of male and 54% of female users opting for Android devices around the globe. Even in the US, almost half of the male respondents, 48%, were using an Android smartphone, while the usage of smartphones with the Android operating system among women was 44%.

One possible reason behind this trend is Android’s customization capabilities. Android, with its open-source platform and a wide range of customizable features, gives a closer feeling to typical desktop operating systems (like Windows), especially when it comes to file management. Most male users who get used to working on these OSs can find Android more familiar. This can lead to their wider adoption of Android devices.

Android vs iPhone Users: User Preferences

Android and iPhone users exhibit distinct preferences. Here, Designveloper will delve into the nuances of these preferences that affect their OS choice.

Affordability vs. Premium Experience

The battle between Android vs iPhone users often starts with budget. Android phones are often far less expensive than iPhones. 

Selling price of global Android phones

The average selling price of Android mobile phones was USD 286 in 2023, whereas iPhones were valued at at least USD 400

Selling price of iPhones in the US

This price difference makes Android devices more accessible to a larger population, especially in developing countries where the average income might be lower.

On the other hand, iPhones are generally more expensive, positioning themselves as premium devices. The higher price point is often associated with high quality, and owning an iPhone could be seen as a status symbol. This premium experience attracts individuals with higher incomes who view the purchase of an iPhone as a reflection of their lifestyle and status.

Moreover, North America reported a higher average annual income than other areas (including Africa, South America, and Asia). This makes the relatively high prices of iPhones more affordable for a larger segment of the population. This, coupled with the seamless integration of Apple’s hardware and software, contributes to a high-quality user experience, attracting more American and Canadian consumers than other countries. 

Customization vs. Streamlined Design

Customization and design

Android, as an open-source platform, is known for its extensive customization options. Users can modify the operating system to suit their preferences, offering a more personalized experience. This includes changing the appearance of the user interface with custom themes and launchers, altering system settings, and even replacing the entire operating system with a custom ROM. 

Android’s customization extends to its app ecosystem. Users can choose from a multitude of apps for every function, allowing them to select the ones that best fit their needs and preferences. Moreover, Android supports widgets, which can be placed on the home screen for quick access to app functions and information. So for those valuing customization, variety, and flexibility, Android is a good choice. 

In contrast, iPhones are not as customizable as Android devices. This makes them more stable and less crashed than Android. 

Besides, iPhones are praised for their streamlined design and user-friendly interface. Apple’s iOS offers a more uniform and stable experience, with a world-class ecosystem and accessory market. This simplicity and ease of use make iPhones particularly appealing to users who prefer a more straightforward, plug-and-play type of experience.

Apple’s design philosophy extends to its app ecosystem. The App Store has strict quality control measures, ensuring that all apps offer a consistent user experience. Furthermore, iOS supports a world-class ecosystem and accessory market, providing users with a wide range of high-quality products that enhance the iPhone experience.

For these reasons, iPhones are preferred by those who often prioritize simplicity, consistency, and the seamless integration of hardware and software.

Brand Loyalty and Switching Habits

Studies reveal that iPhone users are more loyal to their brand compared to Android users. About 92% of iPhone users intend to buy another iPhone when they next upgrade. This strong brand loyalty suggests that iPhone users are satisfied with their devices and the ecosystem that Apple provides.

First, the quality and reliability of Apple’s products are often cited as key reasons for user satisfaction. Second, the seamless integration between Apple devices and services creates a cohesive user experience that many find appealing. Finally, the prestige associated with the Apple brand also plays a role in fostering brand loyalty.

On the other hand, brand loyalty among Android users is lower, with about 74% of Samsung users intending to stick with the brand in 2021. Moreover, over half of Samsung users would switch to iPhones with their next smartphone upgrade, mainly because of privacy and security concerns Android devices were presenting. Besides, others may be dissatisfied with the fragmentation and inconsistency within the Android ecosystem.

How emerging trends impact a user's future platform choice?

The distinctions between Android vs iPhone users are readily apparent, with various factors influencing their platform preferences. Looking ahead, the following trends could shape their attitudes towards Android and iOS devices. Let’s delve into this:

Foldable Phones

As the name suggests, foldable phones are mobile devices with screens that fold to reveal a larger, tablet-like display. Their global market size is projected to grow at a CAGR of 17.13% from 2024 to 2029 with the participation of Android giants like Samsung and Huawei. 

The rise of foldable phones presents a unique opportunity for Android manufacturers to attract iPhone users who prioritize large screens and multitasking. These devices offer the unique ability to transform from a compact phone for on-the-go use to a larger tablet ideal for activities like gaming, watching videos, or working on documents. The ability could also enhance user experience and productivity. 

But Apple, the dominant force behind iPhones, has yet to enter the foldable phone market. This can make them lose amounts of potential customers to Android smartphone manufacturers. 

On-Device AI

Both Android and iPhone are incorporating on-device AI into their devices to enhance personalized experience and automate common tasks (like searching for information). 

Samsung is at the forefront of on-device AI development with their Galaxy AI. This next-gen tech enables effortless real-time communication across languages, ensures user privacy for sensitive interactions, and even assists video/photo editing.

Apple doesn’t want to fall behind this trend. Already well-known for Siri, Apple is rumored to develop Siri 2.0, a next-gen Siri. This evolution could allow for natural language conversations with your device, offering insightful responses and proactive health monitoring. Additionally, Siri 2.0 might integrate augmented reality (AR) seamlessly into daily tasks, providing features like overlaid directions, virtual clothing trials, and real-time menu translations.

Both Samsung and Apple are making significant investments in on-device AI, aiming to create a more predictive, personalized, and helpful smartphone experience. These advancements have the potential to redefine user interaction with tech and impact future preferences within the smartphone market.

5G Technology

The arrival of 5G technology is a major force shaping the future of smartphones and user preferences. With significantly faster data speeds compared to previous generations, 5G promises to revolutionize how we live and work. Top-tier phone manufacturers are expected to see a 2-5% increase in sales driven by this innovation.

For users, 5G’s impact goes beyond just faster internet. It unlocks entirely new user experiences that were previously limited by bandwidth. Imagine seamless video streaming, lag-free real-time gaming, and immersive augmented reality (AR) and virtual reality (VR) applications. These capabilities hold immense appeal for users who crave cutting-edge features and a high-speed mobile experience, potentially influencing where their brand loyalty lies.

Interestingly, the Android platform took the early lead in the 5G race. The first commercially available 5G smartphone was the Samsung Galaxy S10 5G. Apple entered the arena later with the iPhone 12 series but still accounted for 47% of the 5G market share. This head start for Android might influence user choice, especially for those seeking the latest technological advancements.


In the battle of Android vs iPhone users, we’ve seen stark differences. These users have unique characteristics, from their market share to their demographics and preferences. The competition between these two giants is fierce, shaping the smartphone market in 2024. Follow Designveloper for more insights into each platform and to stay updated on the latest trends in the Android and iPhone universe.

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