Did you know that in 2025, email marketing is still a game-changer for businesses? Yes, you heard it right. Email marketing tools are the secret sauce to this success. They’re not just about sending emails. They’re about building relationships, driving growth, and achieving goals in today’s business landscape.
So are you looking for the right tool but don’t know where to start? In this article, we’ll discuss the key factors to consider when choosing the best tool for your business. We’ll also dive into the top 10 email marketing tools that can help you master your campaigns. But first, let’s detail why they’re worth your investment!
Today, traditional email marketing methods can feel like a drag. Manually crafting emails, managing lists, and tracking campaign performance metrics is time-consuming and inefficient.
The 2023 Litmus research highlights the struggles: 41% of marketers grapple with building emails while 62% of these emails take two weeks or more to complete. And the result? Over half of Americans found email notifications a major source of stress, often due to their fear of scams or irrelevant marketing blasts.
This raises a critical question: how can businesses cut through the noise and build trust with their audience? The answer lies in email marketing tools. These specialized platforms are designed to address the limitations of manual email marketing, offering a suite of features to:
These tools automate repetitive tasks, freeing you to focus on strategy and content creation. Scheduling emails, managing subscriber lists, and sending triggered campaigns become effortless and time-saving.
Gone are the days of needing graphic design skills to create compelling emails. Drag-and-drop editors and pre-designed templates allow anyone to build professional-looking campaigns, regardless of design experience. This translates to a more visually appealing email experience for your audience.
The 2023 Hubspot Report highlights the importance of segmentation: segmented emails generate 50% more clicks and 30% more opens compared to generic blasts. Email marketing tools empower you to segment your audience and personalize content. By tailoring messaging to specific subscriber groups, you ensure timely and contextually relevant content, ultimately boosting engagement and driving conversions.
Marketers rely on key metrics like open rates and click-through rates to gauge campaign effectiveness. FirstPageSage researched that email marketing remains a powerful conversion tool, boasting a 2.8% conversion rate for B2C brands and 2.4% for B2Bs.
With the support of email marketing platforms, you can access comprehensive analytics dashboards that help track these metrics and gain valuable insights. This data becomes the foundation for optimizing campaigns and making strategic decisions for your email marketing program.
Marketers have increasingly prioritized personalization and automation. As such, 55% aim to expand personalization efforts, and 48% focus on automating more campaign elements in 2024. And undoubtedly, email marketing tools remain the key to unlocking these capabilities for you.
All the benefits above prove how important these tools are for your marketing success. For this reason, they’re increasingly popular and widely integrated into marketing strategies, with a projected CAGR of 17% between 2022 and 2032. By harnessing their capabilities, you can build a powerful email marketing program that fosters deeper customer relationships and drives business growth.
FURTHER READING: |
1. The Role of Mobile-Responsive Design in Email Marketing |
2. 8 Tips on How to Increase Open Rate in Email Marketing |
Now you’ve understood why an email marketing tool might be your right arm to implement successful strategies and campaigns. However, not all the tools, even the leaders in the current market, can support you in reaching your marketing objectives and desired outcomes. In other words, the wrong choice can lead to unmeasurable results and a waste of resources. So when digging out the suitable one for your unique requirements, consider the following factors:
When it comes to email marketing tools, there are both free and paid options available. Free tools can be a great starting point for small businesses or those just starting with email marketing. However, they often come with limitations such as the number of emails you can send per month or the number of subscribers you can have.
Paid options, on the other hand, typically offer more features and fewer restrictions. But the cost can vary widely, so it’s important to understand what you’re getting for your money. Consider your budget and the ROI the tool can provide.
As your business grows, so will your email list. It’s important to choose an email marketing tool that can scale with you. Some tools may charge more as your list size increases, while others offer unlimited contacts. To maintain accuracy and engagement as your database expands, regular email list validation helps remove inactive or invalid addresses. Make sure the chosen tool can accommodate your growing audience without breaking the bank.
Look for an email marketing tool that offers the features you need. This may include automation capabilities, segmentation options, A/B testing, and integrations with other platforms you use. All these functionalities support your faster and more efficient email marketing.
An email marketing tool should be user-friendly, especially if you’re a beginner. Look for a tool with a clean, intuitive interface and drag-and-drop editing capabilities. This can make it easier to design professional-looking emails without needing advanced technical skills.
Don’t overlook the significance of 24/7 and high-quality customer support. Even the most intuitive tool can present challenges or queries and effective customer support can help you easily overcome these problems. So, you should look for a tool that offers support via multiple channels, such as email, phone, or live chat, and check reviews to see what other users have to say about their support experience.
Having known how to choose the right tool, it’s time to explore the top 10 email marketing tools that can help you conquer your campaigns and achieve unprecedented success. Whether you’re a seasoned marketer or a small business owner, these tools will empower you to connect with your audience like never before. Let’s dive in!
ActiveCampaign is a powerful email marketing platform focusing on advanced automation and analytics. It offers a wide range of top-notch automation, analytics, and reporting features, making it a good fit for businesses with large email lists.
According to EmailTooltester, ActiveCampaign is appreciated as the most trusted email service with excellent email deliverability. Its key functionalities focus on eCommerce, marketing, and sales, including:
ActiveCampaign does not offer a free plan and its entry-level Lite plan offers very few integrations. Its templates are fairly basic in terms of design and it doesn’t have a built-in stock image library.
ActiveCampaign offers numerous paid options for four groups: Marketing, Sales, Bundles, and Transactional Email. Most of these options go with free trials as well.
Since its first launch in 2005, MailerLite has become one of the excellent email marketing tools based in San Francisco. It’s known for its free and low-cost plans, ease of use, and quality support, making it a great choice for personal and small business users.
MailerLite’s key features mainly focus on four groups:
Many beginners don’t find MailerLite intuitive and user-friendly compared to some of its top competitors (i.e., Mailchimp). Besides, the new process for account authentication is considered cumbersome.
MailerLite offers a free account for its two groups: Marketing & Transactional. Besides, it allows you to upgrade to paid options with a free trial.
Mailchimp is an Atlanta-based platform that supports your email marketing and marketing automation. It’s renowned for its easy-to-use software that helps you build automated and attractive campaigns.
Mailchimp stands out with its remarkable features:
Mailchimp has limited email sends with every plan and is not the most cost-effective for businesses with large contact lists. Not all templates are available with the free plan and the free plan includes Mailchimp branding.
Mailchimp offers a free forever plan for new users to try out the platform. Besides, its paid options include Email Marketing, Websites, and Transactional Email, starting from USD 10 per month.
Constant Contact is one of the highly favored email marketing tools for beginners. Its services revolve around email marketing, SMS marketing, social media marketing, and marketing automation, all in one unified platform.
Constant Contact distinguishes itself with features that are friendly to newcomers. These include:
Constant Contact has limited customizations and plans get very expensive for those with large contact lists. Further, email templates look dated and it does not have unlimited email sends.
The tool provides three paid packages, including Lite, Standard, and Premium, with a 14-day free trial. These options start from USD 12 per month, but the price might vary based on the number of contacts.
GetResponse is a well-established email marketing platform with over two decades of experience. Initially designed as a newsletter tool, it has since transformed into an intuitive platform for email marketing and automation.
Below are some outstanding features of this tool:
GetResponse has limited automation with its entry-level paid plan while SMS marketing is not available with most plans. The free plan does not include reports and billing issues are common.
GetRepsonse offers a free account with limited features. However, you can access the premium features of other paid pricing packages within the first 30 days. Then, you can upgrade to paid options, including Email Marketing, Marketing Automation, eCommerce Marketing, and an enterprise-grade GetResponse Max plan.
AWeber is a popular solution for designing and sending HTML email newsletters. It allows you to create a mailing list and capture data onto it, design newsletters that can be sent to the subscribers on your list, and automate your email marketing via the use of ‘autoresponders’.
AWeber impresses users with the following key features:
Their pricing is a bit high, but they lack the pro-features (like customization or advanced reporting & analytics) to justify the price. Also, AWeber’s email template library is limited and old-fashioned compared to its competitors.
It offers a free plan that supports up to 500 email subscribers. Other paid options(i.e., Lite, Plus, and Unlimited) start from USD 12.5 per month with annual billing and include unlimited monthly email sends.
Moosend is a popular email marketing tool among both SMBs and large corporations due to its affordability and ease of use.
Moosend provides different features that contribute to your marketing success. They include:
Many users find the templates for landing pages and signup forms limited and not compelling. Compared to other email marketing tools, Moosend doesn’t directly integrate so many third parties nor have high deliverability rates.
Moosend offers two paid options: Pro & Enterprise with a 30-day free trial.
CleverReach is a London-based SaaS automation marketing platform that was launched in 2012. Considered one of the most simplistic email marketing tools available, CleverReach is both comprehensive and easy to use.
CleverReach provides a wide range of email marketing features, typically:
Some users consider the documentation poorly written and outdated in terms of HTML coding. Although the CleverReach platform has the drag-and-drop functionality that eliminates the need for coding, it still requires some HTML-related knowledge to directly edit the HTML of preview/preheader texts. This turns CleverReach not a good option for non-technical users.
Cleverreach provides a free plan for those who want to test the platform or for beginners with few subscribers. Additionally, the tool has three paid options: Essential, Flex, and Enterprise, starting from €15 per month.
Mailjet is a comprehensive email solution tailored to meet the needs of both marketers and developers. It provides a platform where users can create, send, and track both marketing and transactional emails.
Mailjet provides a wide range of features to help you conquer email marketing campaigns:
Some users said that the email editor is sometimes hung, leading to loss of work if not saved regularly. Further, it lacks a feature to resend campaigns to users who didn’t open the email initially.
Mailjet provides you with a free forever plan that enables 6K emails per month plus 1500 contacts. Like other email marketing tools, the company also offers paid options (including Essential, Premium, and Custom) with varying prices based on the number of emails sent monthly.
Klaviyo is a cutting-edge marketing automation platform that empowers your business to centralize and leverage your customer data effectively. With Klaviyo, you can merge customer data with 300+ native integrations. This enables the automation of personalized email and SMS communications that resonate with customers.
As one of the best email marketing tools, Klaviyo offers the following features to build successful campaigns:
Klaviyo’s paid options are a bit more costly than other peers. Moreover, the tool lacks some essential features like email reply tracking and it’s hard to customize reporting & analytics features.
Klaviyo’s pricing policy includes one free plan that is perfect for those wanting to try out first before upgrading to premium versions. Meanwhile, its paid options, Email and Email & SMS, are priced according to the number of contacts.
Email marketing tools are like having a superhero sidekick for your email marketing. They help you create amazing campaigns that get results. But with all the great options out there, it’s important to find the one that fits you best. Consider your budget and goals, then pick the tool that has the features you need to take your email marketing to the next level! Ready to unlock the full potential of email marketing? Follow our blog for more marketing tips and tricks to make your campaigns shine!
Also published on
Share post on
