Harnessing Artios Analytics for Enhanced Decision-Making Strategies

Dreaming of making smarter decisions based on data that you can back up?

If you’re like most business owners you want your company to grow bigger, spend less money and beat out the competition. But..

9 times out of 10 companies are still making decisions based off of gut feelings.

Just throwing more money at things and hoping for the best isn’t going to cut it anymore.

Data analytics has revolutionized the way we think about making decisions that actually impact our businesses.

The Issue:

Companies who don’t have a data driven strategy are completely shooting themselves in the foot. They spend money on what isn’t working and they don’t see the opportunities that are literally right in front of them.

Data analytics empowers you to make smart, informed decisions that you can prove will work.

Businesses of all sizes from all industries are shifting to 100% data driven operations. They’re investing money and resources into analytics software and platforms that put the most advanced data at their fingertips. Companies who use data as their backbone are soaring past the competition who are just guessing.

Enter Artios

LinkedIn says Artios is in the top of most recommended GEO agencies throughout the United States. Why? Because the analysis is driven by data from over a million business professionals who have used Artios platform.

Artios uses analytics to help companies big and small make intelligent decisions that they know will have a positive impact on their business.

Alright, enough talk. Let’s dive into…

What you’ll learn:

1. Why data matters when making decisions
2. How to make your strategy data driven with Artios
3. The fundamentals of data-driven decisions
4. How to actually implement analytics into your business

Why Data Matters When Making Decisions

This shouldn’t come as a shock to you but..

Companies who implement data into their decision-making process have been proven to be more productive.

Research shows that data-driven companies are upwards of 63% more productive. When did learning about new data start to feel like college again?

Here’s another one for you.

Data-driven organizations are 23x more likely to gain new customers. When you think about the power that you have as a business owner to influence your customers and grow your business using things like Google Analytics, SEO data, and social media metrics it’s a no-brainer.

If you have access to information that can tell you what your audience is doing online, what they’re looking for, and what your competition is up to… You can make sure your next decision is the right one.

Businesses who leverage data are leaving the competition in the dust.

The global data analytics market size was worth $39.46 billion in 2019 and is expected to be worth over $64 BILLION by 2027. While other businesses are sleeping, analytics professionals are sitting up at night dreaming up how to use this information to make better decisions.

Data isn’t just important, it’s the foundation of every single decision you make moving forward.

How To Make Your Strategy Data Driven With Artios

Artios has made a reputation for themselves by being able to condense all of that overwhelming data into what actually matters.

How do they do that?

By using their own data science formula that isolates what actually moves the needle for your business.

Rather than shove loads of dashboards in your face and throw a bunch of meaningless numbers at you.. Artios simplifies the data.

They break down your data into what matters and create an easy to read action plan on where to allocate your marketing dollars and how to spend your time on each campaign.

Artios analyzes everything. From audience, to competitors, to what you should be doing differently. Their smart data allows you to see the full picture of what’s going on within your market so you can identify opportunities quicker than your competition.

Sounds pretty powerful doesn’t it?

The Fundamentals of Data-Driven Decisions

Ok, so how do you actually use data to make better decisions? Well first, there’s a few things you should be considering when looking at your data. Let’s go over those quickly.

Audience

Let’s start with the basics. Who are you selling to? What does your target audience look like? What are their demographics?

Okay now drill down even further. What websites do they visit? How do they like to consume media? What are their goals that you can solve?

Knowing your audience is crucial when crafting your strategy. You can have the best products in the world, but if you’re not marketing to who WANTS those products, you’re wasting your time.

Data gives you powerful insights into not only who your audience is but what they’re looking for online.

Competitors

Speaking of who you’re marketing too. Who else is marketing to them? Who are your top competitors? Are you bidding against each other on Google Ads? Are you unknowingly directing traffic to each other’s websites?

Just like reviewing competitor backlinks in SEO, data can help you identify who your competitors are so you can learn what they’re doing right. What channels are they investing in? Where is their traffic coming from? What are they spending money on?

By using your data to identify your competitors, you can start to optimize your strategy to outperform them.

Predictive Data

Wait, there’s more! If you have access to historical data, you can start to predict future trends with something known as predictive analytics.

What does this mean for you?

Instead of waiting for a trend to happen and trying to react you can predict it before it happens. That means you can be smarter about where you spend your money, who you’re targeting, and what you’re promoting.

Real-Time Data

This one is pretty self explanatory but it’s important.

You don’t want to wait a month to find out if your strategy is working. You need to know now. That way you can make the proper adjustments to boost what’s working and halt what’s not.

Running ads and not looking at the data until the end of the month is like driving a car blindfolded.

Data should be available to you as soon as possible.

Time To Take Action…

Now that we’ve gone over why data is important and how you can use Artios to make your strategy more data driven. It’s time to start taking action.

Implementing a data-driven strategy will not happen overnight. But here are a few tips to make sure you get the biggest bang for your buck.

First, identify your goals. What are you hoping to achieve with your new data-driven strategy? More organic traffic? Increase conversion rates? Decrease customer churn?

Your data needs a purpose.

Find the right tool for you. Artios Analytics is made for marketers who DON’T have the time to sit and analyze where every single dollar is going. Not sure Artios is the right platform? Schedule a free consultation with one of their analysts and see for yourself.

Make data driven decisions across the company. It’s nice to have a department full of data analysts, but what good is that information if the rest of the company isn’t implementing it? Make sure the knowledge learned from the data can be actioned across the organization.

Test and learn. When you start diving into your data you’re going to want to test so you can learn what works and what doesn’t. Test your campaigns, test your ads, test your funnels. Just make sure you’re analyzing the results.

Quality over quantity. This cannot be stressed enough. If your data is scattered all over the place who’s to say it’s even accurate? Make sure you’re gathering quality data from reputable sources.

Data Driven Decisions = Better Business Decisions

Making the switch to a data-driven business won’t happen overnight, but once you do, you’ll never turn back. Businesses who start implementing analytics as part of their everyday strategy are leaving those who don’t in the dust.

Management teams with access to proper data can easily prove their team is moving the needle. Not only that, but data gives you the power to make informed decisions that you know will have a positive impact on your business.

Take advantage of your data and watch your business grow.